rbief analysis of the cultural factors and strategies to brand chineseenglish translation 从文化因素和翻译策略上简析汉语品牌名英译--大学毕设论文.doc

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1、BriefAnalysisoftheCulturalFactorsandStrategiestoBrandChinese-EnglishTranslation从文化因素和翻译策略上简析汉语品牌名英译ContentsAbstract......................................................................................................................11.Introduction.......

2、.................................................................................................12.Brandnamesandthetranslation………………………….……………13.Theculturalfactorsbetweenbrandtranslationandculture….........................................................

3、.......................................................23.1ProblemsintranslatingChinesebrandnames………………………....23.2Culturalassociationsofbrandnames.……………………………….......44.Criteriaforanidealtranslatedbrandname….…………….……....54.1Phoneticrelevance……………………………………

4、…………………….64.2Semanticrelevance…………………………………………………………64.3Graphicrelevance……………………………………………..……………75.TranslationtechniquesofChinesebrandnames…………………..75.1Literaltranslation…………………………………………………………...75.2Transliteration……………………………………………………………….85.3Paraphrase……

5、………………………………………………………………9i5.4ThetechniqueofCombinedtranslation………………………………....95.5Adjustment…………………………………………………………………...96.ConsiderationsandConclusion……………………………...…………116.1Considerations……………………………………………………………..116.2conclusion…………………………………………………………………..1

6、3从文化因素和翻译策略上简析汉语品牌名英译中文摘要、关键字…………………17i[Abstract]Abrandisaspeciallanguagesymbol,aconcentrationofsignificantfeatureofproductandacoreofcommodityculture.ButtherearestillsomeproblemsandmisunderstandinginthebrandtranslationfromChinesetoEnglish,culturaldifferen

7、ceisabigcauseofthoseproblems.SoIcomeupwiththethesisthatculturaldifferenceisamaincausewhichinfluencesthebrandtranslationfromChinesetoEnglish.AndItrytodemonstrateculturalfactorsfromculturaldiversity,differentthinking,differentsocialvaluesandotherculturalasp

8、ectswhichmakeeffectonthebrandtranslationfromChinesetoEnglishinmythesis.Ontheotherhand,Ialsoprovidewithsomebrandtranslationstrategies,theycannotonlyprovetheinfluenceofculturetobrandtransition,butsomeskillcouldbeusedi