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1、外文文献及翻译TheresearchofBlogadvertisinginChinaⅠThebackgroundofthetopicInrecentyears,theInternetindustryinChinaisdevelopingrapidly,ChinaInternetnetworkinformationcenter(CNNIC),whichpublished《thefirst25timesChinaInternetnetworkdevelopmentstatisticsreport》datashowthatbytheendofDecember2009,theChineseInt
2、ernetusersscalehasreached384million,growth8600milliontotheendof2008,Internetpenetrationratefurtherenhance,annualgrowthratereached28.9%.TheprosperousdevelopmentoftheInternetbringsbignetworkmarket.WiththerapiddevelopmentofInternetandpopularization,followingtheE-mail,BBS,IM,blogsemergedthefourthkind
3、ofnetworkcommunication,whichquicklybecamethenewapplicationsoftheInternet.InAugust2002,"blogsitesinChina"establishedtheconceptofblogsandbecamethenewapplicationininternet.Sofar,thoughonlyfewshortyearstime,butthedevelopmentspeedofbloginchinaisverysurprising.ChinaInternetNetworkInformationCenterrelea
4、sedthe"blogmarketingandblogBehavior2008-2009study",attheendofJune2009,thesizeofusersthathasapersonalblogorpersonalspacehavereached181millionpeople,thesizeofblogspacehasmorethan300million.Reportshows,blogsbecomestableaftertheLong-termgrowth,theusergrowthrateofsixmonthslateris12%.Blogactivityimprov
5、edfurther,andthefrequentlyupdatedblogusersis62.7%,activebloggersscaleachieve1.13billion.TheprosperousdevelopmentoftheInternetpushtheemergenceandthedevelopmentoftheblogs,thebloghasbecomethebasisforInternetapplications,increasesofusers’base,thestableofapplicationrates,andatgreatspeedintopeople'sdai
6、lylives.Asanewformofonlinemedia,thebloghasitsownuniquecharm,playstheadvantagewhichthetraditionalmediadoesnot.Withthedevelopmentoftheblog,blogadvertisingcameintobeingandhasshownaboomingtrend,itisalsochangingdaybydayforthenetworktechnologyconstantlyupdate.Therapiddevelopmentofadvertising’sapplicati
7、onneedsFollow-uptheory,howtorationallyunderstandthenewformsofadvertising,andtapitspotentialcommercialvalue,tobettergraspthelawofitsdevelopment,Internetapplicationshavebecomethemorepressingissue.Atpresent,theresearchonb