Features of English Advertisement and Principles and Strategies of Its Translation英文广告特点及翻译原则与策略

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1、FeaturesofEnglishAdvertisementandPrinciplesandStrategiesofItsTranslation英文广告特点及翻译原则与策略contentAbstract(English)iAbstract(Chinese)iiiIntroduction1Chapter1FeaturesofCommercialAdvertisement31.1Featuresofadvertisingwords31.2Structureofadvertisingsentences51.3Rhetoricalfeaturesinadvertisemen

2、ts7Chapter2ComparisonofEnglishandChineseadvertisement102.1PhonologicalDifference102.2SemanticDifference112.3DifferenceofFigureofSpeech12Chapter3PrinciplesandstrategiesofAdvertisementTranslation143.1Generalprinciplesofadvertisementtranslation143.2TypicaltranslationtechniquesofEnglishadv

3、ertisement16Conclusion20Bibliography21iiiAbstractNida’sFunctionalEquivalenceTheoryfocusesonthereactionofreaderstothetranslation.ThistheorycanbeusedtoguidethetranslationofadvertisingEnglish.Themainpointofadvertisementtranslationliesintheembodimentofculturalfactorsbecausecultureinevitabl

4、yaffectpeople’sthoughtandtheirattitudetowardseverything.Thathowwellthetranslationisaccepteddependsonhowmuchitdemesticatestheculturalfactors.Thereforetranslatorsshouldobservethethreeprinciplesofsmoothness,precisenessandconcisenesswhendoingadvertisementtranslation.Astothechoiceofstrategi

5、es,literalandfreetranslationcanbechosenaccordingtodifferenttext,onconditionthatitcanreachadesireeffect.InchapteronethethesisanalysesinthecharacteristicsofcommercialEnglishfromthreepointsofview.TheninchaptertwoitcontrastsEnglishandChinesecommercialfromthepointofviewofthedifferencesofthe

6、twoideographicsystemssothatitadvancescertainbasictheoryforthetranslationofcommercialadvertisements.MeanwhileitinformstranslatorsofthedifferenceofEnglishandChineseadvertisementsinordertoavoidbeingconfinedbylanguagebarriers.Inchapterthreesomeprinciplesandbasicskillsofadvertisementtransla

7、tionareputforwardagainsttheproblemsexistinginthecurrenttranslationofadvertisements.Throughtheanalysisofsuccessfuladvertisementsandtheirtranslation,anaturalconclusioncanbedrawnthatculturalfactorsplayaveryimportantpartinadvertisementtranslation.Thereitisnecessaryforatranslatortohaveago