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1、“Allofustellsomethingtosomebody.Weneedtobesurewegetthrough.Oncewe’rethrough,weneedtoknowthatsomebodyunderstands.Onceheunderstands,weneedtoknowthathereacts.Tothedegreeweachievethis,humanitysucceedsinpoliticsandlove,inbusinessandwar,inpeaceandhappiness.Communicatorsinal
2、lfieldsfacethesameproblem.”FromDateline,1962AnnualoftheOverseasPressClubofAmerica.CommunicationobjectivesEverybodycommunicatesforapurpose,andourbasicobjectivesinbusinesscommunicationaregenerallyasfollows:1.Tobeunderstoodexactlyasweintended;2.Tosecureadesiredresponseto
3、whatwecommunicate;3.Tobuildupanddevelopgoodwillbetweenthesenderandthereceiverofthemessage.26BusinessLetters:StyleandFormatIntroductionLetterStylesIntroductionFullBlockStyleThefullblockstyle(Fig.2.1)beginseachlineattheleft.ModifiedBlockStyleThemodifiedblockstyleiscurre
4、ntlyoneofthemostpopularstyles.Tomostreaders,thisstyleisappealingbecauseitachievesthebestvisualbalanceonthepage.AsFig.2.2shows,thedate,complimentaryclose,andsignaturesectionarejusttotherightofcenter.ModifiedStylewithIndentedParagraphsManybusinesslettersusethisstyle(Fig
5、.2.3).Althoughthefullblockstyleiswidelyused,theindentedstyleisalsopopular,probablybecauseitsparagraphsareindentedinthesamewayasthoseofbooks,newspapers,andmagazines.26Fig.2.1:Fullblockstyle(LETTERHEAD)May21,20-Mr.PaulA.Smith,PresidentSmithandSons,Inc.3107WesternAvenueN
6、ewLondon,Connecticut06320DearMr.Smith:----------------------------------------------------------------------------------------------------------------------------------------------------------------.---------------------------------------------------------------------
7、--------------------------------------------------------------------------------------------------------------------------------------------------------------------.-------------------------------------------------------------------------------------------------------
8、--------------------------------------------------.Sincerely,(signed)LiMingSalesManager26Fig.2.2:Modifiedblockstyle(LETTERHE