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1、“Allofustellsomethingtosomebody.Weneedtobesurewegetthrough.Oncewe’rethrough,weneedtoknowthatsomebodyunderstands.Onceheunderstands,weneedtoknowthathereacts.Tothedegreeweachievethis,humanitysucceedsinpoliticsandlove,inbusinessandwar,inpeaceandhappiness.Communicatorsinallfieldsfacethesameproblem.”From
2、Dateline,1962AnnualoftheOverseasPressClubofAmerica.CommunicationobjectivesEverybodycommunicatesforapurpose,andourbasicobjectivesinbusinesscommunicationaregenerallyasfollows:1.Tobeunderstoodexactlyasweintended;2.Tosecureadesiredresponsetowhatwecommunicate;3.Tobuildupanddevelopgoodwillbetweenthesende
3、randthereceiverofthemessage.26BusinessLetters:StyleandFormatIntroductionLetterStylesIntroductionFullBlockStyleThefullblockstyle(Fig.2.1)beginseachlineattheleft.ModifiedBlockStyleThemodifiedblockstyleiscurrentlyoneofthemostpopularstyles.Tomostreaders,thisstyleisappealingbecauseitachievesthebestvisua
4、lbalanceonthepage.AsFig.2.2shows,thedate,complimentaryclose,andsignaturesectionarejusttotherightofcenter.ModifiedStylewithIndentedParagraphsManybusinesslettersusethisstyle(Fig.2.3).Althoughthefullblockstyleiswidelyused,theindentedstyleisalsopopular,probablybecauseitsparagraphsareindentedinthesamewa
5、yasthoseofbooks,newspapers,andmagazines.26Fig.2.1:Fullblockstyle(LETTERHEAD)May21,20-Mr.PaulA.Smith,PresidentSmithandSons,Inc.3107WesternAvenueNewLondon,Connecticut06320DearMr.Smith:---------------------------------------------------------------------------------------------------------------------
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7、------------------------------------------------------------------------------------------------------------------------------------.Sincerely,(signed)LiMingSalesManager26Fig.2.2:Modifiedblockstyle(LETTERHE
