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1、“Allofustellsomethingtosomebody.Weneedtobesurewegetthrough.Oncewe’rethrough,weneedtoknowthatsomebodyunderstands.Onceheunderstands,weneedtoknowthathereacts.Tothedegreeweachievethis,humanitysucceedsinpoliticsandlove,inbusinessandwar,inpeaceandhappiness.Co
2、mmunicatorsinallfieldsfacethesameproblem.”FromDateline,1962AnnualoftheOverseasPressClubofAmerica.CommunicationobjectivesEverybodycommunicatesforapurpose,andourbasicobjectivesinbusinesscommunicationaregenerallyasfollows:1.Tobeunderstoodexactlyasweintende
3、d;2.Tosecureadesiredresponsetowhatwecommunicate;3.Tobuildupanddevelopgoodwillbetweenthesenderandthereceiverofthemessage.26BusinessLetters:StyleandFormatIntroductionLetterStylesIntroductionFullBlockStyleThefullblockstyle(Fig.2.1)beginseachlineattheleft.M
4、odifiedBlockStyleThemodifiedblockstyleiscurrentlyoneofthemostpopularstyles.Tomostreaders,thisstyleisappealingbecauseitachievesthebestvisualbalanceonthepage.AsFig.2.2shows,thedate,complimentaryclose,andsignaturesectionarejusttotherightofcenter.ModifiedSt
5、ylewithIndentedParagraphsManybusinesslettersusethisstyle(Fig.2.3).Althoughthefullblockstyleiswidelyused,theindentedstyleisalsopopular,probablybecauseitsparagraphsareindentedinthesamewayasthoseofbooks,newspapers,andmagazines.26Fig.2.1:Fullblockstyle(LETT
6、ERHEAD)May21,20-Mr.PaulA.Smith,PresidentSmithandSons,Inc.3107WesternAvenueNewLondon,Connecticut06320DearMr.Smith:--------------------------------------------------------------------------------------------------------------------------------------------
7、--------------------.----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
8、-.---------------------------------------------------------------------------------------------------------------------------------------------------------.Sincerely,(signed)LiMingSalesManager26Fig.2.2:Modifiedblockstyle(LETTERHE
