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1、银行大客户营销如何培训才有效（Howisthetrainingofbigbankcustomermarketingeffective）Preface：Becauseoftheneedtoprovideprofessionalservicestolargecustomers,theBankSeniorCustomermanagerhasahighlevelofserviceseniority,professionallevel,personalbackgroundandotherrequirements.InSwitzerland,fo
2、rexample,only33ofthe3000applicantswereaccepted.Thegraduatesgenerallygraduatedfromprestigiousuniversitiesandhadanaverageof3-7yearsofworkexperience.Afteradmission,butalsoforthem18monthsoftraining,trainingcostsperpersonamountedto2million.Sincethen,theyhavecontinuedtotraine
3、achyeartobecomeaninvestmentconsultantorinvestmentexpertinSwissbanking.Atpresent,thequalityofdomesticcustomermanagersisgenerallylow,whichintheshorttermisdifficulttoreversefundamentally,butcanbeimprovedfromhiringandtraining.ThefamousbusinessexpertTanXiaofangteachers(offic
4、ialwebsitewww.tanxiaofang.com)saidthatinthebankemployment,isastrictqualification,twoistoprovideagoodsalaryandpromotionchannels,attractexcellenthumanresourcesflow.Intraining,themarketingpersonnelespeciallycustomerservicepersonneltrainingworkintotheimportantcontent,should
5、notbestingyinfunding,theenergyinput,todevelopafullrangeofknowledgefromthebusiness,customerserviceandsalesskills.Forlargecustomerservicepersonnel,outstandingprogrammarketing,marketingskills,marketingetiquettetraining,sothatthe"customerproblemsolvingexpert"roleinthedevelo
6、pment.ThephenomenonofREdevelopmentandlightmaintenanceofmainlandbanksiswidespread,andthereisstillnonewandattractivemeansoffriendshipforbigclients.Therefore,thedailymaintenanceoflargecustomersshouldbefurtherrefined.Throughtheestablishmentofinteractivecommunicationplatform
7、,wecanbuildaplatformformutualcommunicationbetweenthetwosides,andregularlydiscusswithlargecustomers,whichcaneffectivelyachievetheinteractionbetweenthetwosides.Whatweneedtoreflectonisthatourlargecustomerfilescanonlybecalledcustomernameandaddressfiles.Havewemadeathoroughin
8、vestigationintothebusinesssituation,developmentstrategy,backgroundandhobbiesofkeyaccounts?Haveyouevaluatedyour
