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1、企业如何改善营销效率（Howtoimprovemarketingefficiency）LowprofittrapEnterprisesmayoftenencountersuchadilemma:enterprisesthroughalargenumberofvaluablemarketactivitiestoincreasethemarketshareofenterprises,butcorporateprofitshavedeclined.Wecallitinefficientmarketing,whichisaverydangeroussignal.Is
2、thewrongmarketingstrategyfortheenterprisetomaintainhighshareandhasfallenintoalowprofittrap:thepricesensitivecustomersorientation,shrinkingcustomerbase,productdesignandthelackofnewcustomers,tograspthehomogenizationoftheeasyforcompetitorstoimitate,lackofstrategiccontrolpointstograsp,
3、easytocatchup,thecompetitoristoobroadscopeofbusinessenterpriseoperationisslow,rateofprofitofthedesignorganizationandmanagementsystemtoreducetherigid.Enterprisesfallintothetrapoflowprofitisoftenduetotheblindpursuitofmanagementdecisions.Althoughintheeraofchange,themarketingenvironmen
4、thaschanged,thebusinessalsoknowthelatestmarketingidea,buttheenterprisemanagementpersonneloftraditionalbusinesshasnotchanged,stilltoshareandproductsasthecore,thepursuitofproductmarketshareandsalesgrowthrateofhighspeed,reducemanufacturingcost,rapiddistributionofproductstocustomers,pr
5、ovidequalityservice,highlycontrolled,buttheproductitselfislowprofit,profitzonehasshiftedtotheservice,thelackofindustrydifference,noprofit,theotherpartofthevaluechainbusinesstocreatevalueforcustomers,higherprofits,ortheproductitselfisnotappropriate,cannotmeetconsumerpreferences.Espe
6、ciallyinthemarketcompetitionbytheopponentholdinganose,eveniftherearecustomersintheheart,butstillwillbecarelessintothetraditionalcompetitionofproductandsharebasedmisunderstanding.Thetraditionalhighmarketsharehighprofiterahaspassed,thepricecompetitionwillreducetheindustryaverageprofi
7、trate,alotofinvestmentinthemarketwillreduceprofits,theamountoffixedassetinvestmenttoreducetheprofitabilityofassets.Enterprisesneedmarketinginnovation,thekeytoinnovationneedsenterprisestojumpoutoftheexistingthinkingstyle,andturntotherealthinkingmodeoftakingcustomersandprofitsastheco
8、re.Themissionofmarketingis
