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1、小型企业如何走出营销困境（Howtogetoutofmarketingpredicamentforsmallenterprises）Theexperience:notthefailureoftheproduct,onlyafailure,findouttheideasyoulostintheotherdrill.Whiletherearehundredsofpastryproductionenterprises,butmostofthemareinsmallscaleproductionworksho
2、ps,largeenterprisessurviveinthecompetitioninthedifficult,pastryfooditselfbasedonthecharacteristic,thispaperattemptsanewideatofindamarketingpointforsmallpastryenterprises,andthushasstrongmarketvitalitybasedonseveralmarketingline,therebystimulatingthepote
3、ntialmarketdemand,increasemarketcapacity,expandthebrandinfluence,andgraduallyformedaperfectmarketing.First,theformationofinstitutions(1),theestablishmentofsalesdepartment.Atpresent,smallworkshopsenterpriseshavenoprofessionalmarketingdepartmentorevenmark
4、etingprofessionals,farfromthecurrentmarketandadapttothissituation,sotheestablishmentofsalesdepartmentisimperative.SalesDepartmentbythemarketingmanager,beresponsibleformarketplanning,terminalvividdesign,marketdevelopment,channelmaintenanceandcompletethet
5、askofproductsales.Consistsofasalesrepresentative:aninformationprocessingpathway,post:marketinformationanalysisandsupervision.Whichpathwayonbehalfof3,informationanalysisandsupervision1.(2),jobdescription.Consideringthechannelcharacteristicsofthebakingind
6、ustry,representingtheearlypathwayismainlyresponsibleforthedevelopmentofthreechannels:schools,communities,enterprisesandinstitutions,supermarket;informationanalysisandsupervisionismainlyresponsibleforcollectingcustomerinformationandbuildcustomerfiles,com
7、petitorinformationcollectandanalyzethemarketinthefirstregion,customerfeedbackinformationandgoodstothecollection,thetrendofconsolidation,productsaleschannel,behaviornormsandconstraints,supervisionofregionaldistributionandclearcustomerownership.(3)personn
8、el,sources.Marketinformationanalysisandsupervisionrequirementsmusthaveanadequateunderstandingofthecompanyandthebakingindustry,soweshouldhaveinternalselection.Onbehalfofthestrongbusinessnegotiationchannelcapacity,channelrichoperat
