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1、中小型企业应该如何设计渠道结构（Smallandmedium-sizedenterprisesshouldbehowtodesignthechannelstructure）Channeldisputeforalongtime.Ontheonehand,economicchangesledtoallthemarketalotofformation,coupledwiththehugemarketinducedalargenumberofcompaniestofollowup,tospeedupthechangemakestheenterpriseproductlifecyclebe
2、comesbrokenthreatenthesurvivaloftheenterprise;ontheotherhand,salesorientedbusinessmodelsothatenterprisesintheproducttotheprocessofconsumptionmustbestrengthenedtheclosetimeandthemarket;moreover,therecanbenooperationofdomesticmarkettoEuropeandotherdevelopedcountriesandstrippedandmaturedegreeofl
3、egalization,butalsomakesthecirculationofdisorderlycompetitionandruthless.CocaCola's"discoveryofthelastmilevalue"istomakethechannelvalueplay.Manyenterprisesregard"channels"asgods.Inrecentyears,theso-called"channelistheking,thevictoryterminal"ismorecommoninthemajormedia,newspapersandindustrycol
4、leaguesmouth.Theconstructionofsmallandmediumenterprisesbrandofmanyweak,lackofinternalmanagement,inthe"movementoftheranforfood",atthecenterornocapacityforrationaldesignandmanagementofchannels,oftenfollowtheopponent,whatdoyougivemewhatpolicypolicy,youhavewhatkindofpromotionIdowhatkindofpromotio
5、n,lookatyourdistributorshaveaproblemIhavetopry;orsimplyseeking,whatbrandareyoudoingI'llfindyou,aslongasyoucandoImeet(ormeetyourrequirementsindisguise).Buttheactualoperationisalways"inasmuchoftheblame,"cutthereluctant,donotcutsalesrisetobecome"uncompletedproject".Lookatalotofchannelmodelsandst
6、rategies,oftenfoundsuccessarenotthesame,Ithinkareveryreasonable,directmarketing,agency,marketing,channelcomplex,joint-stockcompanies,intensivedistribution,franchising...Areferenceisoftenunabletoagreeonwhichisright.So,whatkindofchannelmodelissuitablefortheenterpriseitself?Whatprinciplesshouldb
7、efollowedinthedesignofsmallandmediumsizedenterprises?Howtoestablishthechannelsystemintheend?(1)misunderstandingoftheoperationofchannelsTounderstandwhatkindofchannelissuitablefortheenterpriseitselfchannelsystem,firstofall,thecorrectandscientif
