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1、酒类行业离微博营销有企业培训多远（Howfaristheliquorindustryfrommicro-blogmarketingtraining）FragmentedmarkethiddenmarketingopportunitiesTherapiddevelopmentofInternettechnology,itisthatweliveintheinformationworldintoafragmentedstate,andwiththeextensionofthenetwork,withtheacceleratedpaceoflife,pe
2、oplefocusmoreandmoredifficulttoconcentrateonasinglepoint.ThedevelopmentofnetworktechnologyisafieldofinformationandthedisseminationofinformationrevolutionintheInternetera,newsandinformationdisseminationwaymorediversified,peoplenolongeralldayatthenewstounderstandthe"worldevents"
3、,and"acupofteaandanewspaper"eraisgraduallydisappearing,insteadis"eyeballeconomy"and"SMSeyeballeconomy".Theexcessivedependenceonthenetworkandthemobilephone,asexpertsdescribedasmodernpeople'sattention--itisdifficulttolasting,thechildrendevelophypertextbrowsinghabits,theyhavebeen
4、verydifficulttofollowalogicaldeductionprocesstoreadabook.Ismorethanreading,evenfootballsuchpursuitsbecome"fragmentation"--fewpeoplecanpatientlyread90minutes.Whenwelookintotheperspectiveofthemarket,informationresourcefragmentation,theinevitableresultisthemarketfragmentation,the
5、breadthofdifferentiationofconsumerdemand,makingtheproblemmoreandmoretraditionalmarketingfaces.Marketingtotheforefrontofthetimes,businessesarealwaysneedtosolveandupdateproblems.Withthemicro-blogera,smartbusinessesseehiddenbehindmicro-bloginthebusiness,micro-bloghasalsoseenonthe
6、marketspreadofinfluence,therefore,theuseofmicro-blogtocarryoutmarketingactivitiesgraduallybecomemoreandmorefrequent.MainstreamlifestylesofmainstreampeopleThemorepopularblogsofthepastfewyearsarecontinuingtoragearoundtheworldintheformofconcentratedmicro-blog.Howbigisthestrengtho
7、fmicro-blog?Casuallypickupacelebritymicro-blogandseehowmanyofhisfansare.Micro-blogburstred,thankstotheembarrassingtoiletpaperthatyear.Words,someyear,amonthoraday,aJapanesemandidnotfindtoiletpaperwhentoilet,butunderthephonepostforhelp,theresultsquicklyjumpedredinthenetwork.20mi
8、nutesafterthenewswassent,someonecametodeliverthepaper.Thenick
