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1、从营销人到ceo路有多远之榜样篇（HowfarisitfrommarketingtoCEO）Chineseinrecentyears,theemergenceofalargenumberofmarketingeliteCEOwhowasborninWujiangCity,LiangZhaoxian,MengniumodernNiuGensheng,YangYuanqing,ZhangXingsheng,LenovoAsiaInfo,cooltecSunTaoran,YuCuiweiGalanz,MAGasfollows......Themar
2、ketinglegendsofthesemarketingeliteshaveinfluencedagroupofmarketingpeopleinChina.TheclassicmarketingcasestheycreatedhavebecomethelocalmarketingtextbooksforChinesemarketingpeople.Today,thecourseoftheirgrowthintoCEOwillguidethecareerdirectionofChinesemarketingpeople.Atthistime
3、,ZhangXingshengjusttookoverAsiafor7months,withOctober23rdAsiaInfo10thanniversarycelebration;ZhaoQianghopesheledthemerchantintheupcomingwarmunderwearsalesseasoncouldcreateasalesmiracle;YuCuiwei,headofthebeautyinaspeechatTsinghuaUniversity,attractedstudentsaenvyandadmiration;
4、MaYueforhisadvicethecompanyinthecountry......ZhaoQiangHeservedasajournalist,editorialdirectorandtelevisionpresenterofseveralfamousmedia.BeijingGreenDragontechnologygroupservedasvicepresidentofthecompany,GuangdongfamouscomputertechnologyCo.,Ltd.deputygeneralmanagerandgeneral
5、managerofmarketingcenter,GuangdongGalanzgroupassistantgeneralmanagerofthecompany,isnowthepresidentofcracewellgroup.Healsowroteanumberoffinancial,marketingworksandnovels,isamemberoftheChinesewritersassociation.XingshengHegraduatedfromBeijingUniversityofPostsandTelecommunicat
6、ionsin1977andwasawardedthemasterofinformationandcommunicationmanagementinNorwegianSchoolofManagementin1999.Intheearlyyears,heworkedinBeijingTelecomAdministration,ChinaCommunicationsConstructionCorporationandotherunits.In1990,ZhangXingshengjoinedEricssoncompanyBeijingreprese
7、ntativeoffice,servedasmarketingrepresentative,marketingandbusinessdevelopmentandpublicrelationsmanager;1995,Ericsson(Chinese)Limitedwasfounded,servedasdirectorofbusinessdevelopment;in1997hewaspromotedtobecomeexecutivevicepresidentin2001,heservedasthechiefmarketingofficerinA
8、pril2003,servedasAsiaInfo;(China)Co.,CEO.YucuiweiAttheendofJuly1994,YuCuiweiEMCwas
