网上银行使用意向影响因素实证的研究论文

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1、哈尔滨工业大学工商管理硕士学位论文AbstractTheemergingofInternetbankinginthe1990shasattractedmoreandmoreattentionforitslowcostandhighefficiencwithbroadmarketprospects,Onlinebankingisincreasinglybecominganimportantmeansoffinancialservicesinthenetworkeconomyeraforcommercialbanks.

2、Ittriggeredarevolutioninthebankingindustry.Thetraditionalconceptofbanking,bankmanagementandbusinessmodel,thebankmanagementandinternalcontrolmechanismswillbefundamentalchanged.Internetbankingservices,asanewchannelforcustomerswithaconvenient,lowcost,highlyinnova

3、tivefeatures,hasbecomeanimportantwayforthemarketcompetaitionbetweenbanks.Asanemergingtechnology,InternetbankingwerestillataloweracceptablelevelinChina.ToexplorethefactorsaffectingChina'sconsumeracceptanceofInternetbanking,DaqingbranchoftheBankofCommunicationsi

4、sselectedastherepresentativecustomersampletocarryoutin-depthanalysis.Thestudyaimstorevealtheimpactingfactorsonconsumer’suseofInternetbankingservices.ThefindingswillbebenefittotheDaqingbranchofBankofCommunications,aswellasothercommercialbanksinChina.Basedonthet

5、echnologyacceptancemodel(TAM),anattitude-intention–actionframeworkwasestablishedtoexplorethefactorsaffectingcustomers’intentionofusagetoonlinebankingservices.Thestudyfoundthatcustomerperceivedusefulness,perceivedeaseofuseandperceivedsecuritysignificantalyinflu

6、encetheintentionofusageofInternetbankingBasedontheabovefindings,thepaperproposedmanagementstrategiestocommercialbankfortheimprovementofon-linebankingbusiness.Keywordsonlinebank;intentionofusage;TAM;commercialbank-II-哈尔滨工业大学工商管理硕士学位论文目录摘要......................

7、..............................................................................................IAbstract...............................................................................................................II第1章绪论......................................

8、.................................................................11.1研究的背景与问题的提出.......................................................................11.1.11.1.2论文研究的背景..........