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1、毕业论文(设计)外文翻译题 目: 论客户关系管理在市场营销中的运用 一、外文原文标题:CustomerBrandLoyalty原文:AbstractWiththeappearanceofdeceptivesales,poorcustomercareandcrookedpromotion,keepingloyalcustomersbecomesevenmoredifficult.Eventhoughpursuingconsumerreliabilitycoststimeandeffort,itisreallythemostvaluableassetofasuc
2、cessfulcompany.Keywords:Customercare,Brand,Customerloyalty,Brandloyalty1.BackgroundinformationofcustomerbrandloyaltySincetheworldisaglobalmarketingnow,competitionamongdiversecorporationshasbecomemoredrastic.Inordertoseizeholdoftheadvantagedpositioninthemarketplace,amassofmarketingspeci
3、alistsworkoutmultifariousstrategiestoinsuretheirtriumphforalongtime.Amongtheseadvancedstrategies,developingandmaintainingcustomerbrandloyaltyisconsideredtobeapreferableoptionbymoreandmoreentrepreneurs.Nevertheless,therearestilllotsofpeoplewhorefusetoattempttothistechnique.Theyasserttha
4、titisimpossibletoachievetheidealtarget,especiallyinthedevelopedmarketingeconomy.Onecanclearlyseethateventhoughpursuingconsumerreliabilitycoststimeandeffort,itisreallythemostvaluableassetofasuccessfulcompany.1.1ThedefinitionofbrandloyaltyBrandloyaltyisdefinedaskeepingpreferabletoaspecif
5、icproductorservice(BNETBusinessDictionary).Torephraseit,faithfulpurchaserstrendtopaymoneyforthesamebrandofmerchandise,andspeakhighlyofitsvalues.What’more,theybelievethattheirchoiceisbetterOpinionsandsuggestionsontheparty'smasslineeducationalpracticeAccordingtothecentralandprovincial,mu
6、nicipalunifieddeployment,accordingtomunicipalPartycommittee"aboutcarryingouttheparty'smasslineeducationalpracticeactivityinthecity'simplementationopinions,thespiritoftheparty'smasslineeducationalpracticeactivitiesfrom20**inJanuaryto99months,carriedoutatalllevelsofdepartmentsanddirectly
7、affiliatedinstitutionsandgrass-rootspartyorganizations.AccordingtomyactualCounty,thecountytocarryouttheeducationpracticeputforwardthefollowingimplementationopinions.First,theoverallrequirementsCountycountyeducationpracticetotheeighteenPartyofeight,thespiritofthethethirdPlenarySession