资源描述：
《论客户关系管理在市场营销中的运用中英文互译毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、毕业论文（设计）外文翻译题 目： 论客户关系管理在市场营销中的运用 一、外文原文标题：CustomerBrandLoyalty原文：AbstractWiththeappearanceofdeceptivesales,poorcustomercareandcrookedpromotion,keepingloyalcustomersbecomesevenmoredifficult.Eventhoughpursuingconsumerreliabilitycoststimeandeffort,itisrea
2、llythemostvaluableassetofasuccessfulcompany.Keywords:Customercare,Brand,Customerloyalty,Brandloyalty1.BackgroundinformationofcustomerbrandloyaltySincetheworldisaglobalmarketingnow,competitionamongdiversecorporationshasbecomemoredrastic.Inordertoseizeholdoft
3、headvantagedpositioninthemarketplace,amassofmarketingspecialistsworkoutmultifariousstrategiestoinsuretheirtriumphforalongtime.Amongtheseadvancedstrategies,developingandmaintainingcustomerbrandloyaltyisconsideredtobeapreferableoptionbymoreandmoreentrepreneur
4、s.Nevertheless,therearestilllotsofpeoplewhorefusetoattempttothistechnique.Theyassertthatitisimpossibletoachievetheidealtarget,especiallyinthedevelopedmarketingeconomy.Onecanclearlyseethateventhoughpursuingconsumerreliabilitycoststimeandeffort,itisreallythem
5、ostvaluableassetofasuccessfulcompany.1.1ThedefinitionofbrandloyaltyBrandloyaltyisdefinedaskeepingpreferabletoaspecificproductorservice(BNETBusinessDictionary).Torephraseit,faithfulpurchaserstrendtopaymoneyforthesamebrandofmerchandise,andspeakhighlyofitsvalu
6、es.What’more,theybelievethattheirchoiceisbetterthanothers.1.2ThedevelopmentoftheconceptThenotionofpurchasertrustworthinesscamethroughalongtimeandchangedalot.InanarticlebyGonring(2008,p.29),customerbrandwasgiventhedefinitionofproductqualitybeforethe1980s.Dur
7、ingthelate1980sandnearthebeginning1990s,itsemphasischangedfromqualitytocustomers.Still,withthecompetitorscomingintothemarketinthelate1990s,satisfyingandcaringmuchabouttheclientsbecameamuchmoresignificantobjectofmanycorporations.Sincethen,peoplehavepaidmorea
8、ndmoreattentiononcustomertomakemoreprofits.1.3FourtypesofloyaltyCustomerbrandloyaltyhasmanyaspects.Rowley(2005,p.574)concludesthattherearefourtypesofloyalty:captive,convenience-seekers,contentedandcomm
