互联网促进体育产业创新驱动发展及其策略

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1、“互联网+”促进体育产业创新驱动发展及其策略颜小燕安徽工程大学体育学院运用文献资料与逻辑分析等研宂方法对“互联网+”促进体育产业创新驱动发展及其策略进行研宂，认为：“互联网+”促进体育产业凝聚大规模潜在需求用户，开创了新的产业渠道模式；“互联网+”更新了体育产业的管理模式，促使小众需求外显；“互联网+”作为内生性较强的技术在体育产业中扮演着重要角色；“互联网+”为体育产业注入新的活力，促进体育产业多维整合发展；“互联网+”将极大拓展体育产业外贸业务，颠覆了传统的商业思维。“互联网+”背景下的体育产业创新驱动的发展策略在于注重思维引领，完善法律保障最

2、大限度减少由于科技发展造成的法律空缺所带来的损失;利用“互联网+”技术优化体育用品制造业的提质增效，尝试品牌跨界合作，提升影响力;利用“互联网+”的平台推动体育服务业发展，加快实现020商业模式；以科技为先导，推动“互联网+智能技术”的发展，不断推动体育产业与高新技术的融合。关键词：体育用品制造业;体育服务业;体育休闲;体育文化产业;商业思维;产业集StudyofInnovation-drivenDevelopmentoftheSportsIndustryPromotedbyaInternet+”andRelatedStrategiesYANXia

3、oyanSchoolofPhvsicalEducation,AnhuiPolytechnicUniversity;Abstract：Inthispaper,wehavestudiedtheinnovation-driven?developmentofthesportsindustrypromotedby‘‘Internet+”andrelatedstrategiesusingdocumentaryanalysis，logicanalysisandotherresearchmethods.Theresultsshowthatthat‘‘Interne

4、t+”helpsthesportsindustrytoattractlarge-scalepotentialusersandhascreatednewindustrialchannelsandmodes.“lnternet+”hasupdatedthemanagementmodeofthesportsindustryandpromotedtheneedsofnichemarket.“Internet+”asthetechnologieswithstrongendogeneityplaysanimportantroleinthesportsindus

5、try.‘‘Tnternet+”injectsnewvitalitytothesportsindustryandpromotesthemulti-dimensionalintegrateddevelopmentofthesportsindustry.‘‘lnternet+”willgreatlyexpandtheforeigntradeofsportsproductsandhasoverthrownthetraditionalbusinessthinking.Theinnovation-driven?developmentstrategiesoft

6、hesportsindustryinthecontextof“Tnternet+”attachimportancetoguidancebyideasandtrytoimprovethelegalguaranteetominimizethelossesduetothelegalvacancycausedbythedevelopmentofscienceandtechnology.Weshouldoptimizethemanufacturingofsportsgoodsbymakinguseofthe‘‘Internet+”technologiesan

7、dattempttocarryoutcross-bordercooperationforbrandnameproductsandenhancetheirinfluence.Weshouldmakeuseoftheplatformof“Internet+”topromotethedevelopmentofsportsservicesandspeeduptherealizationofthe020businessmodel.Leadingbyscienceandtechnology,weshouldpromotethedevelopmentof‘‘In

8、ternet+intelligenttechnology”tocontinuouslypromotetheintegrat