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时间:2018-04-03
《牛津译林版高中英语必修四unit 1《advertising》(project)word教案》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、M4U1Part6ProjectDevelopinganadcampaign【设计思想】本堂课的宗旨是引导学生在“做中学”,通过让学生完成一份围绕本单元主题的传单来学习和使用英语。引导学生主动学习,帮助他们形成以能力发展为目的学习方式,鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。【教学目标】1.ToencourageSstousewhatthey’velearntthroughouttheunittocompleteaproject.2.Toconsiderthreethingsa)thegargetaudie
2、nceoftheadcampaign.b)themessagetheywanttosendc)howtheyplanonreadingtheirtargetaudience3.Toknowhowtocooperateanddotheprojecttogether.【重点难点】Helpthestudentsknowhowtodevelopanadcampaign.【教学环节】Step1:Lead-in1.AskSstoworkingroupoffourandeachstudentshouldfindthegeneralideaofeach
3、paragraphandtellhisgroupmember.2.AskSstoreporttheirresulta)Paraone:thedefinitionofanadcampaignb)Paratwo:thetargetaudienceandhowtodeterminethetargetaudience.c)Parathree:whattheadcampaignsaysd)Parafour:howtoreachthetargetaudienceStep2:Reading1.Structureofthispassagea)intro
4、ductionofsubjectb)supportingdetailsc)conclusion2.Morequestionstounderstandthispassage1)Whatdoyouknowaboutanadcampaign?2)Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?3)Whydoyouneedtoresearchyouraudience?4)Whatisimportantwhenyouareplanninganadcampaign?5)
5、Whatshouldyouradvertisingcampaignbebasedon?3.Usethesamewaytoreadtheotherarticle.Followingquestionswillhelpyoutounderstanditbetter.1)Whyisanti-smokingchosenasthesubjectoftheadcampaign?2)Whatisthemainaimoftheanti-smokingcampaign?3)Howcanhigh-schoolteenagersbeconvincednotto
6、startsmoking?Step3:Languagefocus:Step4:DevelopinganadcampaignPlanningPreparingProducingPresentingStep5:Homework语言点(供参考,可根据学生情况进行删减)1.build—built---built①建立,创立:buildanation建立一个国家builtasuccessfulbusinessoutoftheircornergrocerystore.从他们街道拐角的杂货店创办了一家成功的公司②监督:命令、资助或监督…的建设:The
7、administrationbuiltseveralnewhousingprojects.行政部门资助了好几幢新楼的建筑项目WearebuildingsocialismwiththeChinesecharacters.2.reach①被看到/听到Throughtelevisionandradioweareabletoreachawideraudience.②伸展,伸出,延伸:reachedoutanarm.伸出一只手臂③到达Ihopethislittlewillreachyou.3.have….inmind考虑Whenyou’regoi
8、ngtodosth.youmusthaveacleartargetinmind.WatchingTValleveningwasn’texactlywhatIhadinmind.haveitinmindtod
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