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1、特富龙阴影下的杜邦危机管理体系(DuPontTefloncrisismanagementsystemundertheshadowof)"TEFLON"incident,DuPont(Chinese)hasundergonethreeroundsofquestioning."DuPonthasobviouslybecomemoreactiveandswiftforsuccessiveprotests,"theincidentsaid,"anditwillnotaffectourmassiveinvestmentinChinainthef
2、uture."."TangBoweisaysNooneknowshowTangBowei'ssleephasbeenthesedays.At8:45inthemorning,hestillappearedinhisofficeinShanghaiasusual.Ashewalkeddownthecorridor,hegreetedhisstaffwithagentleman'ssmile.DuPont"TEFLON"coatinginPFOA(PFOA),inBeijingonThursdaybytheAmericanScientif
3、icAdvisoryCommitteeasa"possibilityofcarcinogens,whichmakestheDuPontCoandcastashadow.DuPontglobalvicepresident,PresidentofGreaterChina,TangBowei,isalsoinsucha"vortex".CrisisPRDuPont'sabilitytorespondtocrisispublicrelationshasbeenonestepaheadofmultinationals."Apersonfamil
4、iarwiththemattersaid,"DuPontheldabriefingbeforeheknewtheresultsandexpoundedDuPont'sviewstothemedia.Buttheeffect,itwilltakesometimetoknow."DuPontwasawareofthetrendbeforetheUSScienceAdvisoryCommitteewasduetovote.InJanuary27th,domesticmediabegantoreportdraftopiniononthetox
5、icitylevelgrantedbyPFOAtotheUnitedStatesscientificadvisorycommittee.Subsequently,TangBoweiimmediatelyheldabriefingonDuPont'spositiononPFOAonceagainexpounded.Thedayofthemeeting,DuPontpreparedalotofwrittenmaterial,PFOAexplained,"TEFLON"andnonstickchemicalsynthesisprocessa
6、ndproductdefinition.Atthesametime,severalfamouspeopleintheindustryhavealsobeeninvitedtoparticipateinthemeeting.Whenareporterasked,selecttheFebruary15thmeetingwillbeheld,becausetheUnitedStatesinFebruary16ththerewillbeavote?TheDuPontCoagreedthatitwasnotintentional,butbeca
7、usetheleaderandseveralexpertshadtime.OntheafternoonofFebruary15,2006,TangBoweiappearedatameetinginBeijing.Aftersittinginthefrontrow,hewrotedownafewlinesonawhitepaperwithapen.Andonthesecondday,theUnitedStateswillhavealocalPFOAresults.WhenthetimebacktoJuly9,2004,DuPont"TE
8、FLON"domesticeventsareseparatedby11daysafterexposure,DuPontwasheldrelatedeventpressconference,issuedanofficial