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1、现代广告中大众消费偶像批评解析（Analysisofmassconsumptionidolcriticisminmodernadvertisement）AnalysisofmassconsumptionidolcriticisminmodernadvertisementSource:ChinapaperDownloadCenter[10-02-2214:14:00]author:TuShuTingeditor:studa20Abstract:inmodernsociety,therapiddevelopmentofadvertising
2、andinallareasofsocietyhaveanimportantimpact.Alargenumberof"consumerIdol"appearsinthehorizon,astheybecomecelebrities,stars,leadingthepublicconsumptiontrendof"push",andatthesametime,criticismassociatedwithfalseadvertising,falseadvertisingdisputesaremoreandmore.Fromthepersp
3、ectiveofconsumeridol,Itrytocriticizeandreflectonthephenomenonofadvertisingincontemporarysociety,andexplorethesolution.Keywords:consumersociety;consumeridol;criticismSincethereformandopeningup,alongwiththemarketeconomysystemcontinuestomatureandperfect,China'sadvertisingin
4、dustrycanbedescribedasaprosperousscene,advertisingactivitieseverywhere,advertisingmeansincreasinglydiverse.Todayintwenty-firstCentury,modernadvertisinghasplayedanimportantroleinpeople'ssociallife,andhasplayedanimportantroleineconomic,cultural,socialandotherfields.Needles
5、stosay,thedevelopmentofadvertisingmarketmarkstheprogressofsocietyandtheimprovementofeconomicleveltoacertainextent.Butontheotherhand,moreandmoreadvertisementsalsobegantosufferfromdoubtanddenialfromvariousaspectsmoreandmorecriticism,focusonadvertisingofconsumerdesireandthe
6、desiretobuythestimulus,misleadingtoconsumers,theunhealthyconsumptionconceptadvocatedetc..Andinthisseriesofissues,staradvertising,celebrityadvertisinghasbeenpushedtothecusp,forthemajorbusinessesgenerallyused"Idol"plus"product"bundlingstrategyisalsocriticizedbythepublic.Th
7、isarticleattemptstomakeathoroughstudyandReflectionontheadvertisingphenomenoninmodernsocietyfromtheperspectiveofconsumeridols.1,thetimeschangeofthe"Idol"ofthemassesWhatisapopularidol,andmayhavedifferentconclusionsindifferenttimes.FrankfurtcriticaltheoristLowenthalfoundint
8、hroughthestudyofdifferenttimesinthemagazinecelebritybiography,fromearlytwentiethCenturyto1940safter20ye
