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《南京啤酒市场消费分析（consumption analysis of nanjing beer market）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、南京啤酒市场消费分析（ConsumptionanalysisofNanjingbeermarket）SinceVenusbeerlandinginNanjing,anewroundofbeermarketinNanjinghasquietlyopenedthecurtainoffiercebattle,afteralongperiodofobservationandresearchinthepastthreemonths,theNanjingbeermarkethasapreliminaryunderstanding,writtenfor
2、theindustryreference.First,thecompetitionpattern--squanderingcharmingeyesAlongwiththelake'soldclublionbeergroupexitChinesebeermarket,lakeforseveralconsecutiveyearsofmarketinNanjingissecondplacebyaseriouschallenge,VenusbeerNanjingbranchhasbeensharpening,preparedfromotherma
3、nufacturersonthemarketwonhalfofthecountry,whilesittingonthedayoftheJinlingbeerhasbeenfirmlyintheNanjingmarket.Sincethesummerofthisyear,themarketshareofHuarunbeerhassignificantlyreduced,thelionin3breweriesinSuzhou,Wuxi,Changzhou,begantoacceleratethepaceofthemarketatNanjing
4、,andatthesametime,theQingdaoPearlRiver,TianmuLake,Suntoryisalsosteppinguptothechannelshengengxizuo.Variousbeersoldiersarrives,makeoriginallyitisthefiercecompetitioninthemarket,thereisalittlemorevariable.WhoisthewinnerofthebiggestbeermarketinNanjingthisyear,atimeisdifficul
5、ttoseetheoutcome.Two,channelofthedispute--twocanshowtheTheindustrybelievesthatnowNanjingbeermarketcompetitionisthebiggestchannelofthedispute,whileVenusbeerfirstactionintheNanjingmarketisthemarketresources,inordertoseizethemarketresources,theimplementationofthreesendoneort
6、woforonerewardtotheterminaloutlets,forcingotherbeermanufacturershavetobleedpromotion,someevenbuytheterminal.AccordingtothegeneralmanageroftheNanjingVenusbeercompanyNieYuxuan:LuoLuoRoad,horseMaRoad,onthechannelcompetition,theyareallunique,Jinling,TianmuLakebeerasaresultofy
7、earsofoperation,thelow-endmarketcontrolchannelshaveobviousadvantages,thepriceadvantage,whileLeving,Suntoryisitsownthe"killer",contractcontrol,channelbuyout,TsingtaoBreweryinordertoopenupthemarketinNanjing,thesalesteamwithagroupofpeopletodoOnedividesintotwo.,miscellaneoust
8、obaccoretail,anothergroupofthemaindining.UsingitsfactoryinMa'anshan,theproductionof"ZijinMountai
