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《中国私人汽车消费动机分析（analysis of private car consumption motivation in china）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、中国私人汽车消费动机分析（AnalysisofprivatecarconsumptionmotivationinChina）WiththedevelopmentofChina'sautomobileindustryandtheimprovementofpeople'slivingstandardandpurchasingpowerofconsumers,theconsumptiondemandofChina'sprivatecarsisincreasingdaybyday.However,affectedbytheChinesewilljoinWTOandtheupcomingne
2、wcarconsumptionpolicynews,manycarconsumersarestillinwait-and-see,domesticsalesofprivatecarsisfacingafiercecompetitioninthemarket,theautomobilemanufacturersinordertoexpandormaintaintheexistingmarketshare,inadditiontotheneedtovigorouslyimprovethequalityofproducts,butalsoneedtodealwithchangesinth
3、emarkettoimplementandimprovethecorrespondingmarketingstrategy.Butthecorrectmarketingstrategyformulation,cannotleavetothemarketconsumer'sconsumptionmotiveanalysisandtheunderstanding.Inthispaper,throughthecurrentconsumptionenvironmentofChinesecars,abriefanalysisofthecarconsumptionmotivationinthe
4、Chineseprivatecarmarketismade.AutomobileconsumptionenvironmentinChina1.,carafter-salesservicequalityispoorInthe"householdcarconsumptionsurvey"releasedbytheChinaConsumers'Association,59.3%ofconsumerschooseserviceasoneofthemainconsiderationsforbuyingcars.AlthoughChina'sautoindustryhasbeenmoretha
5、n40yearsold,theintroductionofadvancedtechnologyforforeigncapitalandforeignautomobilemanufacturingbeganin80s.Inthepast,theconsumptionofautomobileswasalmostpublicconsumption,andtherewasnocompleteservicesystem,nomatterfromthesaleschannels,thesalesmethods,orthemaintenanceservicesofautomobiles.Late
6、r,someenterprisesincooperationwithforeignjointventureatthesametime,alsotheintroductionandreferenceoftheforeigncustomerserviceservicemodel,includingthedesignfromthesystemoftraining,salesandservicepersonneltothecompanyservicephilosophy,chainstoresales,maintenanceservicestationsandotherplacesthea
7、ppearanceofunifiedplanningetc..However,duetoChina'sactualconsumptionenvironment,theconceptofChineseautomobileconsumption,aswellasChina'sspecialfamilystructure,livinghabitsandotherforeigncountriesthereisabiggap.Automobileafter-salesservi
