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1、餐饮消费的心理效应分析(Analysisofpsychologicaleffectsofrestaurantconsumption)AnalysisofpsychologicaleffectsofrestaurantconsumptionRelatedtopics:precateringanalysistime:2010-03-2207:00source:alotoffoodandbeveragecircleEveryonehastheopportunitytobea"Diner",thusformingahugefoodandbeveragemarket.Facedwith
2、thismarket,thecateringindustryhasbeenindifferentperiodsshowing"oneafteranother"brilliantcycle,butmanyleftonly"meteor"apen,whyisthatso?Thereason,ofcourse,isnotasinglelevel,herefromtheperspectiveofconsumerpsychologycateringforthecontinuationofChina'scateringindustrylifecycletomakesomeinterpre
3、tations.Whatisthementalityofrestaurantconsumers?Asaconsumer,whenenteringarestaurant,whichrestaurantshouldbechosen?Whatkindofspendingandhospitalitydoyouwant?Thisrelatestotheinfluenceintheprocessofbuyingproducts,price,advertisement,restaurantenvironment,serviceattitudeandconsumers'cultural,so
4、cialandeconomiccondition,consumptionlevelandstructure,family,education,positionandcateringfashion.In1994,theAmericanTourismFoundationandProcter&GambleconductedasurveytostudythepreferencesoftravelersintheAmericantouristmarket.Fromtherestaurantfirstandthechoiceofaconsumerconsumptionplaceagain
5、14factors,thetopfiveinturnisclean,taste,reasonableprice,convenientlocationandcomfortableenvironment,andgoodservice.First,thepsychologicaleffectbeforemealconsumptionConsumershaveacertainconsumptionpreferencesbeforecateringconsumption.Accordingtothepsychologyofcateringconsumers,itisnecessaryt
6、ostudythepsychologicaleffectsofcateringconsumption,demandpsychologyandcateringproducts.Firstofall,fromtheperspectiveoffoodconsumptionpsychology,psychologistMaslowbelievesthatthedemandistowakeup,everyonemaybeinastateoftensionhasnotbeensatisfied(oruncomfortablestate),thisstatecanbepromptedhim
7、tothinkofawaytosolvetheproblemofunsatisfied.Maslowdivideshumanneedsfromlowtohighlevelsintofivelevels:physicalneeds,securityneeds,socialneeds,respectforneeds,andselfactualizationneeds.AccordingtoMaslow'shierarchyofneeds,thefoodneedsoftheconsumertogooutfor