2017年 中国境外旅游和消费趋势报告

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1、2017OUTBOUNDCHINESETOURISMANDCONSUMPTIONTRENDSCONTENTSINTRODUCTION05KEYFINDINGS06PARTI:OutboundChineseTourismTrends09PARTII:OutboundChineseTourismConsumptionTrends14PARTIII:OutboundChineseTourismMobilePayment—CurrentandFutureTrends233INTRODUCTIONAlongwithrisinglevelsofinco

2、me,travelhasbecomeakeyindicatorofqualityoflifeforthecountry'srisingaffluentpopulationwithmoreandmoreChinesetravelingoverseasfortheirvacations.AccordingtostatisticsfromtheChinaNationalTourismAdministration,Chinesetouriststraveledoverseason131millionoccasionsin2017,anincreas

3、eof7.0%fromthepreviousyear.DatafromtheInternationalAssociationofTourManagers[1]showsthatoverseastravelspendingbyChinesetouristsreachedUSD261.1billionin2016,anincreaseof4.5%year-on-year,andrankingfirstworldwide.WhatdoChinesetouristsbuywhentheytraveloverseas?Whatroledomobile

4、paymentsplayintheseoverseastransactions?WhatarethedriversandbarriersforChinesetouriststousemobilepaymentswhiletravelingoverseas?Inwhichtravelscenarioshavemobilepaymentsbeenwidelyadopted?IfoverseasmerchantsadoptChinesemobilepaymentbrands,willitboostChinesetourists'spending?

5、Thisreportattemptstoanswerthesequestions.TheOutboundChineseTourismandConsumptionTrends:2017Survey,jointlyissuedbyNielsenandAlipay,providesanin-depthanalysisofcurrentconsumptionandpaymentbehaviorsofoutboundChinesetouriststravellingoverseasandassessesfuturetrends.Specificall

6、y,thisanalysisfocusesontheusageofmobilepaymentplatformsbyChinesetourists.Alipay,aniconofcashlesslifestyleinChina,isthefocusofacasestudydiscussingtheinfluenceofmobilepaymentplatformsonChinesetourists'spendingpatternsoverseas.TherespondentstothissurveyincludebothChineseandno

7、n-Chinesetouristswhohavetraveledoverseasinthepastyearandarealsoplanningtotravelabroadwithinthenextyear.Therespondentsareaged20to50,andaresegmentedhereinafterintothegenerationalconventionsusedintheChinesecontext:the"post-70s"generation(peoplebornbetween1970and1979),the"post

8、-80s"(between'80and'89),andthe"post-90s"(thosebornbetween'90and'99).2,009oftheChineseresp