thinknow-2017年美国智能音箱消费者购买习惯报告（英文）

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1、ThinkNowVoice™SmartSpeakers:TotalMarketConsumerPurchaseHabits2017ReportThinkNowResearchWhatisit?MethodologySurveyMethodRegionalCoverageThinkNowVoice™isamarketresearchstudyconductedbyThinkNowResearch›OnlineviaThinkNowResearch’s›NationalOmnibusStudythatlook

2、satownershipandconsiderationofsmartspeakerproductsamongFieldTimingScreeningCriteriaAmericanconsumers.Thestudyexamines›August,2017›18-64yearsofagethetotalmarketasawholeandbykeyrace/ethnicsegments.BaseSizes303Hispanics4861187229235231251241HispanicsTotalNon

3、-HispanicMalesAfrican-FemalesAsian-WhitesAmericansAmericans1,187Total2WhoWeAreAnauthorityoncreatingResearchexperienceOnlyfull-servicemarketandmanagingresearchspecificallyintheHispanic,researchcompanythatproductsthathelpclientsAfricanAmerican,Asianandowns&

4、operatesanin-gatherinsightsaboutTotalmarkets.houseHispanicpanel.rapidlychangingconsumersegments.Experienceinhard-toreachServicingFortune500demographicsub-groups.clients,adagencies,non-Conductonline,in-personprofitsandothermarketandtelephoneresearch.resear

5、chcompanies.3ONLINEMARKETRESEARCHCOMMUNITIESOurServicesQUANTITATIVEQUALITATIVECONCEPTANDADVERTISINGONLINEPANELMIXEDMODECOPYTESTINGEFFECTIVENESSBUILDINGONLINEINTERCEPTSPHONEWEBSITEPANELOMNIBUSATTITUDES&BRANDUSABILITYSURVEYSUSAGETRACKINGSTUDIESinfo@thinknow

6、research.com818-843-0220ONLINE&www.thinknowresearch.comPRODUCTOFFLINETESTINGQUALITATIVE4ResearchResultsAmazonAlexaisthetopsmartspeakerproductamongtheTotalMarket.Roughly30%ofhouseholdshaveanytypeofsmartspeakerproduct.SmartSpeakerProductOwnership(PerHouseho

7、ld)68%Any:32%21%14%4%AmazonAlexaGoogleHomeOthervoice-NoneofthesecontrolledproductproductsDoyouorsomeoneinyourhomeownanyofthefollowingvoice-controlledproducts?6Base:Total(n=1187)Smartspeakersaremostpopularamongyoungerconsumers.18-34year-oldsaretwiceaslikel

8、ytoownaGoogleHomecomparedto35-64year-olds.SmartSpeakerOwnershipbyAgeGroup(PerHousehold)C76%58%D24%20%16%11%4%2%AmazonAlexaGoogleHomeOthervoice-controlledNoneproduct18-34(C)35-64(D)Lettersindicatestatisticallysign