thinknow-2017美国个人理财市场报告（英文版）-18页

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1、ThinkNowMoney™Report2017ThinkNowMoney™Whatisit?MethodologySurveyMethodRegionalCoverageThinkNowMoney™isanationwidesurveythatinvestigatesAmericans’attitudes›OnlineviaThinkNowResearch’s›NationalOmnibusStudyaroundtheirmoneyandfinancialsituation.ThestudylooksatAmeric

2、ansasFieldTimingScreeningCriteriaawholeandbykeyrace/ethnicsegments.›March,2017›18-64yearsofageBaseSizes303Hispanics512262262226HispanicsNon-HispanicAfrican-Asian-WhitesAmericansAmericans1,261Total2WhoWeAreAnauthorityoncreatingResearchexperienceOnlyfull-servicema

3、rketandmanagingresearchspecificallyintheHispanic,researchcompanythatproductsthathelpclientsAfricanAmerican,Asianandowns&operatesanin-gatherinsightsaboutTotalmarkets.houseHispanicpanel.rapidlychangingconsumersegments.Experienceinhard-toreachServicingFortune500dem

4、ographicsub-groups.clients,adagencies,non-Conductonline,in-personprofitsandothermarketandtelephoneresearch.researchcompanies.3ONLINEMARKETRESEARCHCOMMUNITIESOurServicesQUANTITATIVEQUALITATIVECONCEPTANDADVERTISINGONLINEPANELMIXEDMODECOPYTESTINGEFFECTIVENESSBUILDI

5、NGWEBSITEOMNIBUSATTITUDES&BRANDUSABILITYSURVEYSUSAGETRACKINGSTUDIESONLINEINTERCEPTSPHONEPANELONLINE&PRODUCTOFFLINETESTINGQUALITATIVE4ResearchResultsMostAmericansexpressedatleastsomeconcernabouttheirfinancialfutureHispanicsarethemostconcernedoverall;Asian-America

6、nstheleast.They(Asians)arealsotheleastlikelytofeeloverwhelmed.AgreeCompletely/SomewhatTotalMarketHispanicsWhitesAfricanAmericansAsian-Americans62%60%59%58%50%38%39%39%39%27%IamconcernedaboutmyfinancialfutureIfeelfinanciallyoverwhelmedQ.Pleaseselectthepointint

7、hescalethatdescribeshowmuchyouagreeordisagreewitheachstatement.TotalMarket(n=1,261),Hispanics(n=512),Whites(n=262),AfricanAmericans(n=262),Asians(n=226)indicatesstatisticallysignificantdifferencevs.totalmarketatthe95%confidencelevel64-in-10saytheydon’tmakeenou

8、ghmoneytosaveAcrossthesegments,Asian-Americansarethemostlikelytobesaving.Aslightmajoritysaytheyaresavingorinvestingfortheirretirement.AgreeCompletely/SomewhatTotalMar