thinknow-2017汽车购买趋势及习惯报告（英文版）-16页

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1、ThinkNowDrive™AutomobileBuyingTrends&HabitsReport2017HowAfrican-AmericansAreDrivingAutomotiveTechnologyTrendsThinkNowDrive™OnlineSurveyViaThinkNowResearch’sOmnibusStudyNationwide,fieldedMarch2017SampleSizeScreeningCriteria1,261TotalMarket512HispanicsNon-HispanicsAgeHis

2、panics262262226African-AmericanWhiteAsianSelfidentify18-64yearsasHispanicofageoriginBilingualSelfidentifyasWhite,Spanish34%EnglishAfrican-AmericanorAsiandominantdominant37%29%2WhoWeAreAnauthorityoncreatingResearchexperienceOnlyfull-servicemarketandmanagingresearchspeci

3、ficallyintheHispanic,researchcompanythatproductsthathelpclientsAfricanAmerican,Asianandowns&operatesanin-gatherinsightsaboutTotalmarkets.houseHispanicpanel.rapidlychangingconsumersegments.Experienceinhard-toreachServicingFortune500demographicsub-groups.clients,adagenci

4、es,non-Conductonline,in-personprofitsandothermarketandtelephoneresearch.researchcompanies.3ONLINEMARKETRESEARCHCOMMUNITIESOurServicesQUANTITATIVEQUALITATIVECONCEPTANDADVERTISINGONLINEPANELMIXEDMODECOPYTESTINGEFFECTIVENESSBUILDINGONLINEINTERCEPTSPHONEPANELWEBSITEOMNIBUS

5、ATTITUDES&BRANDUSABILITYSURVEYSUSAGETRACKINGSTUDIESLosAngelesHeadquarters2100W.MagnoliaBlvd.,SuiteA/BONLINE&Burbank,CA91506PRODUCTOFFLINE1-818-843-0220TESTINGQUALITATIVEinfo@thinknowresearch.com4PurchaseHorizonTwo-thirdsofconsumerssurveyedarethinkingaboutavehiclepurcha

6、seAreyouplanningtopurchaseorleaseanewcar,truckorSUV?LikelihoodofPurchase72%70%68%69%66%Inthenext6-12months27%27%29%25%34%Inthenext3-6months21%17%18%17%Inthenext3months19%Yes(net)23%22%24%25%17%TotalMarketHispanicsWhitesAfricanAmericansAsiansAfrican-AmericansandAsiansa

7、rethemostlikelytosaytheywillbepurchasingavehiclewithinthenext12months.Base:TotalMarket(n=1261),Hispanics(n=512),Whites(n=261),AfricanAmericans(n=262),Asians(n=226)indicatesstatisticallysignificantdifferencevs.totalmarketatthe95%confidencelevel5PurchaseNewvs.UsedMosta

8、rethinkingnewratherthanusedAreyouconsideringaneworusedvehicle?TypeofVehicleConsidering20%18%18%24%27%UsedNew80%82%8