thinknow-2017接种疫苗报告（英文版）-18页

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1、ThinkNowVaccination2017ReportThinkNowResearchWhatisit?MethodologySurveyMethodRegionalCoverageThinkNowResearch’s,ThinkNowVaccinationReportlooksatvaccination›OnlineviaThinkNowResearch’s›NationalOmnibusStudyhabitsbyagegroup.ThestudyalsolooksatthemarketasawholeandbykeyFieldTimingSc

2、reeningCriteriarace/ethnicsegments.›March,2017›18-64yearsofageBaseSizes303Hispanics2611187512235262251226WhitesTotalMalesAfrican-FemalesAsian-HispanicsAmericansAmericans1261Total2WhoWeAreAnauthorityoncreatingResearchexperienceOnlyfull-servicemarketandmanagingresearchspecificall

3、yintheHispanic,researchcompanythatproductsthathelpclientsAfricanAmerican,Asianandowns&operatesanin-gatherinsightsaboutTotalmarkets.houseHispanicpanel.rapidlychangingconsumersegments.Experienceinhard-toreachServicingFortune500demographicsub-groups.clients,adagencies,non-Conducto

4、nline,in-personprofitsandothermarketandtelephoneresearch.researchcompanies.3ONLINEMARKETRESEARCHCOMMUNITIESOurServicesQUANTITATIVEQUALITATIVECONCEPTANDADVERTISINGONLINEPANELMIXEDMODECOPYTESTINGEFFECTIVENESSBUILDINGONLINEINTERCEPTSPHONEWEBSITEPANELOMNIBUSATTITUDES&BRANDUSABILITY

5、SURVEYSUSAGETRACKINGSTUDIESinfo@thinknowresearch.com818-843-0220ONLINE&www.thinknowresearch.comPRODUCTOFFLINETESTINGQUALITATIVE4ResearchResultsMillennialsarelesslikelytovaccinatechildrenundertwoyears-of-ageaccordingtorecommendedschedulesParentsWhoVaccinated/PlantoVaccinateTheir

6、ChildrenAgainstCommonIllnessesAccordingtoRecommendedSchedulesAmongthosewhohavechildrenunderage18athomeB91%85%78%YESTotalMarket(A)18-34(B)35-65(C)Lettersindicatestatisticallysignificantdifference(95%confidence)Didyouordoyouplantovaccinateyourchildrenagainstthemeasles,chickenpox,

7、polioorothercommonillnessesbeforetheageoftwo?6Amongthosewhohavechildrenathome.Base:Total(n=569),18-34(n=267),65-64(n=301)AfricanAmericansaremostlikelytovaccinatechildrenaccordingtoearlychildhoodvaccinationguidelinesParentsWhoVaccinated/PlantoVaccinateTheirChildrenAgainstCommonI

8、llnesses(ByEthnicity)89%87%84%85%YESWhites(D)Hispanics