美国PC市场分析报告（英文版）.pdf

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1、TheconsumerPCmarketintheUnitedStatesAreportpreparedfortheOfficeofFairTradingbyCompetaITbv&KnowledgeOxideLtd.December2002OFT610bAuthorsofthisreportCompetaITbv&KnowledgeOxideLtdZeeStraat552518AA,DenHaagTheNetherlandsTel:+31653695291Contact:AndyHaxbyFurthercopiesFurthercopiesofth

2、ispapercanbedownloaded-anditscompanionvolumes(listedbelow)-fromourwebsiteathttp://www.oft.gov.uk/News/Publications/Leaflet+Ordering.htm,pleaseseeReports/Consumerprotection.ConsumerITgoodsandservices(referenceoft610)TheconsumerPCmarketinEurope(referenceoft610a)OFTpublicationsor

3、derlineOFTinformationleafletscanbeorderedfreeofchargeon08706060321.InformationontheinternetYoucanalsoorderOFTpublicationsonlineandfindadviceandinformationonconsumerrightsandontheworkoftheOFTatwww.oft.gov.ukCrowncopyright©Crowncopyright2002Thismaterialmaybefreelyreproduced,exce

4、ptforsaleoradvertisingpurposes.CONTENTSChapterPage1Executivesummary1Marketstructure1Marketdirection1MeetingtheinformationandserviceneedsofPCconsumers2Sourcesofconsumercomplaintanddissatisfaction3Initiatives32ThestructureanddirectionoftheconsumerPCmarketintheUnitedStates4TheUSP

5、Cmarket:prolongedweakness4Marketsaturation5LongerPClifecycles6ThePCascommodity7EmergingtrendsintheconsumerPCmarket83MeetingtheinformationalandserviceneedsofPCconsumersintheUnitedStates19Pre-salesinformation19Pointofpurchaseinformation20Aftersalesinformationandservice21Sourceso

6、fconsumercomplaintanddissatisfaction224Initiatives:addressingsourcesofconsumerdissatisfactionandcomplaint27Lemonlaws27Replacementwarranties30Consumeradviceguide315Conclusion32AnnexePageAReferences33FigurePage2.1HomePCsinuseworldwide,2001and2007(inmillions)42.2HomePCpenetration

7、,1995-2002(aspercent(%)ofhouseholdswithatleastonePC)62.3Manufacturers'shareofPCsalesatleadingPCretailstoresintheUS,April200292.4Manufacturers'averageshareofshelfspaceatleadingPCretailersintheUS92.5RetailITrevenuesintheUSbycomputerproductcategory,2001122.6USinkjetprintermarkets

8、hare,200115Table2.7Top50PCretailersintheUnitedStates163.1Decl