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1、SNAPLYTICSQUARTERLYREPORTQ22017BRANDANALYSISBRANDSHAREOFVOICE1,100BRANDSSNAPCHAT32,000STORIESVS.246,000SNAPSINSTAGRAMSTORIESSNAPLYTICSQUARTERLYREPORTQ22017ABOUTSUMMARYFOLLOWERBASEPOSTINGFREQUENCYDURATIONMEDIATYPESCOMPLETIONRATESNAPCHATVS.INSTAGRAMSTORIESDATAABOUTSNAPLYTICSS
2、naplyticsprovidesintelligentmanagement,metrics,andinsightsforCONTACTbrandsrunningorplanningtorunnativeaccountsonSnapchatandInstagram.InquiriesaboutSnaplyticsorthereportcanbemadeto:ThankstoSnaplytics’proprietarytechnology,weareabletograbdatafromsocialplatformswithouttheuseof
3、publicAPI’s.ThismeansthatThomasCiliuswearenotonlyabletobetherefasterthananyoneelsebutwecanalsoCEO&Co-FounderprovideascalablesolutionforbrandsaimingtoengagewithusersonnewE-mail:thomas@snaplytics.iosocialplatforms.Phone:+4561315559Skype:thomasciliusOurvisionistoenablebrandsto
4、utilizenewsocialplatformsbetterandfasterbyprovidingthenecessarytools,insightsandknowledge.Snaplyticswasfoundedin2015andisheadquarteredinCopenhagen,Denmark.SnaplyticsisnotassociatednoraffiliatedwithSnapchatorInstagraminanyway.July20172SNAPLYTICSQUARTERLYREPORTQ22017ABOUTSUMM
5、ARYFOLLOWERBASEPOSTINGFREQUENCYDURATIONMEDIATYPESCOMPLETIONRATESNAPCHATVS.INSTAGRAMSTORIESDATASUMMARYInthesecondquarterof2017,weanalyzedoverpectationsandtheoverallmessagingofyourEventhoughinfluencershavebothanInstagram1,100brandswhichpostedabout32,000storiesSnapchatchannel.
6、Non-GovernmentalOrganiza-andaSnapchataccount,theytendtofocusonaddinguptoatotalof246,000Snaps.tions,postedthemostvideobasedcontentoncreatingawarenessforbrandproductsmainlySnapchatwith74%oftheircontentbeingvideoononesocialplatform.Moreover,brandprod-Followersdiscoveredabrand’
7、sSnapchatchan-whereasLuxuryGoodspostedthemostimageuctsthatareoftenconsideredalternativestonelthroughtheirDeeplink(57%),Usernamecontentwith63%oftheircontentbeingimages.oneanotherareoftenmentionedsimultane-(26%)andSnapcode(11%).Outofthesemeth-ously.ods,Deeplinkwasthemostpopul
8、armethodWiththelengthofstoriesbecomingshorter,amongfollowers.industrycompletionrat
