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1、SNAPLYTICSQUARTERLYREPORTQ22017BRANDANALYSISBRANDSHAREOFVOICE1,100BRANDSSNAPCHAT32,000STORIESVS.246,000SNAPSINSTAGRAMSTORIESSNAPLYTICSQUARTERLYREPORTQ22017ABOUTSUMMARYFOLLOWERBASEPOSTINGFREQUENCYDURATIONMEDIATYPESCOMPLETIONRATESNAPCHATVS.INSTAGRAMSTORIESDATAABOUTSNAP
2、LYTICSSnaplyticsprovidesintelligentmanagement,metrics,andinsightsforCONTACTbrandsrunningorplanningtorunnativeaccountsonSnapchatandInstagram.InquiriesaboutSnaplyticsorthereportcanbemadeto:ThankstoSnaplytics’proprietarytechnology,weareabletograbdatafromsocialplatformsw
3、ithouttheuseofpublicAPI’s.ThismeansthatThomasCiliuswearenotonlyabletobetherefasterthananyoneelsebutwecanalsoCEO&Co-FounderprovideascalablesolutionforbrandsaimingtoengagewithusersonnewE-mail:thomas@snaplytics.iosocialplatforms.Phone:+4561315559Skype:thomasciliusOurvis
4、ionistoenablebrandstoutilizenewsocialplatformsbetterandfasterbyprovidingthenecessarytools,insightsandknowledge.Snaplyticswasfoundedin2015andisheadquarteredinCopenhagen,Denmark.SnaplyticsisnotassociatednoraffiliatedwithSnapchatorInstagraminanyway.July20172SNAPLYTICSQU
5、ARTERLYREPORTQ22017ABOUTSUMMARYFOLLOWERBASEPOSTINGFREQUENCYDURATIONMEDIATYPESCOMPLETIONRATESNAPCHATVS.INSTAGRAMSTORIESDATASUMMARYInthesecondquarterof2017,weanalyzedoverpectationsandtheoverallmessagingofyourEventhoughinfluencershavebothanInstagram1,100brandswhichposte
6、dabout32,000storiesSnapchatchannel.Non-GovernmentalOrganiza-andaSnapchataccount,theytendtofocusonaddinguptoatotalof246,000Snaps.tions,postedthemostvideobasedcontentoncreatingawarenessforbrandproductsmainlySnapchatwith74%oftheircontentbeingvideoononesocialplatform.Mor
7、eover,brandprod-Followersdiscoveredabrand’sSnapchatchan-whereasLuxuryGoodspostedthemostimageuctsthatareoftenconsideredalternativestonelthroughtheirDeeplink(57%),Usernamecontentwith63%oftheircontentbeingimages.oneanotherareoftenmentionedsimultane-(26%)andSnapcode(11%)
8、.Outofthesemeth-ously.ods,DeeplinkwasthemostpopularmethodWiththelengthofstoriesbecomingshorter,amongfollowers.industrycompletionrat
