资源描述：
《2017年q2美国网络状态报告(英文)》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、comScore’sStateofDigitalAugust8,2017TopicsDigitalMediaSocial&VideoPlatformsTV&OTTAdvertisingDigitalCommerceKeyTakeawaysQ&A©comScore,Inc.Proprietary.2DigitalMedia©comScore,Inc.Proprietary.3Mobile(smartphone+tablet)makesup2/3ofalltimespentonlineandhasdoubledtimespentonlineoverthepas
2、t3yearsShareofDigitalTimeTablet9%Desktop34%Smartphone57%Source:comScoreMediaMetrixMulti-PlatformandMobileMetrix,U.S.,June2017©comScore,Inc.Proprietary.4Appsdominateusagetimeonsmartphones,accountingforanastounding7outofevery8onlineminutesShareofSmartphoneTimeMobileWeb12%App88%Sourc
3、e:comScoreMediaMetrixMulti-Platform&MobileMetrix,U.S.,Jun2017©comScore,Inc.Proprietary.5Smartphoneusersaccessanaverageof27appspermonthbutspendalmosthalftheirtimeontheir#1mostusedappand9outof10minuteswithintheirTop549%ShareofTimeSpentonSmartphoneAppsAcrossRank18%10%6%4%4%3%2%2%1%1%
4、ShareofTimeSpentonApps1234567891011+Individuals’TopRankedAppbyUsageSource:comScoreCustomAnalytics,U.S.,Age18+,June2017©comScore,Inc.Proprietary.6Google,Facebook,andYahooremainthetopdigitalmediapropertiesandtheonlyoneswith200+MillionmonthlyvisitorsTopDigitalProperties:MonthlyUnique
5、VisitorsbyPlatform241M204M186M184M180M155M155M148MAppleSites141M131MDesktopOnlyMulti-PlatformMobileOnlySource:comScoreMediaMetrixMulti-Platform,U.S.,June2017©comScore,Inc.Proprietary.7FacebookandGoogleown8ofthe10topmobileapps,whileSnapchatisthetopappnotownedbyeithercompanyTop10Mob
6、ileAppsbyMonthlyUniqueVisitors(000)Facebook146,714YouTube129,117FacebookMessenger122,660GoogleSearch110,862GoogleMaps102,296Instagram90,571Snapchat89,786GooglePlay85,210FacebookGmail79,281GoogleEveryoneElsePandora74,821Source:comScoreMobileMetrix,U.S.,Age18+,June2017*“AppleMusic,”
7、asitappearsincomScore’smonthlyreporting,isreferringtoApple’snativemusicapp,whichcapturesallmusicactivitywithinthatapp,includinglisteningviathestreamingservice,radioserviceandusers’personallydownloadedmusiclibraries..©comScore,Inc.Proprietary.8Thetopappsvarybyagegroup;YouTubeandSna
8、pchatrankinghigheronthelistamongy
