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1、THENIELSENTOTALAUDIENCESERIESTHENIELSENTOTALAUDIENCEREPORTQ22017Copyright©2017TheNielsenCompany(US),LLC.AllRightsReserved.Onmydailycommute,it’sbecomenormalformetofindthatthemajorityofmyfellowcommutersarethoroughlyengrossedwiththeirdigitaldevices—whetherth
2、eyarelisteningtomusic,watchingvideocontent,readingorjustplayinggames.Thesedeviceshavebecomeaconstantcompaniontoover200millionconsumersintheU.S.andthispersonalizedentertainmentisalwaysattheirfingertips.Beinginresearch,thesecommuterswiththeirheadsdownandthu
3、mbsupPETERKATSINGRIS,SVPleadtomanyquestionsforme.Whataretheywatching?IsitamovieoraAUDIENCEINSIGHTSTVepisodeorashort-formvideoclip?Isthisaddingtoorreplacingtimetheymayhavewatchedathome?Howmanydifferentsocialappsaretheyusing?Ismusicbeingstreamedorpartofthei
4、rlibraryontheirphone?IntheQ22017editionoftheNielsenTotalAudienceReport,wecontinuetoexplorethisever-changingmedialandscape.Afterall,adultsintheU.S.arespendinganadditionalhalfhourmoreadaycomparedtolastyearconnectedtomediaacrossplatforms—digital,audioandtele
5、vision—whicharethethreeplatformsofcontentdistributionanddiscoveryfortheaverageconsumer.Intheupfrontsectionofthereport,asopposedtofocusingononecentraltheme,wespotlightedinsightsacrosstheseplatforms.Fortelevision,wefocusedoninternetenabledTV-connecteddevice
6、s.Theseincreasinglypopulardevicesallowconsumerstostreamcontenttotheirtelevisionsetinadditiontotraditionaltelevisionprogramming.Foraudio,welookedatdifferentlistenerbehaviors.AmajorityofAM/FMradiousagetakesplaceawayfromthehomewhileconsumersareatworkorintran
7、sitduringtheircommute.Fordigital,welookedatthetwolargestcategoriesfortimespentacrosscomputers,smartphonesandtablets—entertainmentandsearchengines/socialnetworking.Asconsumerbehaviorsevolve,sowillthisreport.AswemoveforwardwiththeQ32017report,changeswillbem
8、adetomakesureyouhavethemostrelevantinformationtounderstandthechangingmedialandscape.PETERCopyright©2017TheNielsenCompany(US),LLC.AllRightsReserved.2TVSPOTLIGHTWiththecontinuedemergenceoftechnologies,householdsareada
