snapchat：2017年q2品牌营销报告（英文）

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1、SNAPLYTICSQUARTERLYREPORTQ22017SNAPLYTICSQUARTERLYREPORTQ22017ABOUTSUMMARYFOLLOWERBASEPOSTINGFREQUENCYDURATIONMEDIATYPESCOMPLETIONRATESNAPCHATVS.INSTAGRAMSTORIESDATAABOUTSNAPLYTICSSnaplyticsprovidesintelligentmanagement,metrics,andinsightsforCONTACTbrandsrunningorplanningtorunnativea

2、ccountsonSnapchatandInstagram.InquiriesaboutSnaplyticsorthereportcanbemadeto:ThankstoSnaplytics’proprietarytechnology,weareabletograbdatafromsocialplatformswithouttheuseofpublicAPI’s.ThismeansthatThomasCiliuswearenotonlyabletobetherefasterthananyoneelsebutwecanalsoCEO&Co-Founderprovi

3、deascalablesolutionforbrandsaimingtoengagewithusersonnewE-mail:thomas@snaplytics.iosocialplatforms.Phone:+4561315559Skype:thomasciliusOurvisionistoenablebrandstoutilizenewsocialplatformsbetterandfasterbyprovidingthenecessarytools,insightsandknowledge.Snaplyticswasfoundedin2015andishe

4、adquarteredinCopenhagen,Denmark.SnaplyticsisnotassociatednoraffiliatedwithSnapchatorInstagraminanyway.July20172SNAPLYTICSQUARTERLYREPORTQ22017ABOUTSUMMARYFOLLOWERBASEPOSTINGFREQUENCYDURATIONMEDIATYPESCOMPLETIONRATESNAPCHATVS.INSTAGRAMSTORIESDATASUMMARYInthesecondquarterof2017,weanaly

5、zedoverpectationsandtheoverallmessagingofyourEventhoughinfluencershavebothanInstagram1,100brandswhichpostedabout32,000storiesSnapchatchannel.Non-GovernmentalOrganiza-andaSnapchataccount,theytendtofocusonaddinguptoatotalof246,000Snaps.tions,postedthemostvideobasedcontentoncreatingawar

6、enessforbrandproductsmainlySnapchatwith74%oftheircontentbeingvideoononesocialplatform.Moreover,brandprod-Followersdiscoveredabrand’sSnapchatchan-whereasLuxuryGoodspostedthemostimageuctsthatareoftenconsideredalternativestonelthroughtheirDeeplink(57%),Usernamecontentwith63%oftheirconte

7、ntbeingimages.oneanotherareoftenmentionedsimultane-(26%)andSnapcode(11%).Outofthesemeth-ously.ods,DeeplinkwasthemostpopularmethodWiththelengthofstoriesbecomingshorter,amongfollowers.industrycompletionratesareincreasingandgettingclosertotheaggregatedcompletionKEYTAKEAWAYSTheoverallpos

8、tingfrequenc