2018年Q2营销技术晴雨表（英文版）

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1、MARTECHBAROMETERQ22018MARKETREVIEW2SECTOR-LEDSPECIALISTSINM&AANDFUNDRAISING25+YearsofRIDEALS3Sectors30+DealsinPast2Years50People15Nationalities3Offices1,000+Buyers&Investors100%Referenceable3THEBESTCOMPANIESINMARKETINGANDTECHNOLOGYWORKWITHUSTOACHIEVEGREATRESULTS

2、hasbeenacquiredbyhasbeenacquiredbyhasbeenacquiredbyhasreceivedaSeriesBfundingroundfromhasbeenacquiredbyhasmadea$20mgrowthequityinvestmentintohasbeenacquiredbyhasbeenacquiredbyhasbeenacquiredbyhasbeenacquiredbyPerformanceMarketingProgrammaticPerformanceMarketingP

3、rogrammaticAnalyticseCommerceTechHybridCloudeCommerceMobilityUX4MARTECHHIGHLIGHTS:Q22018WelcometotheQ22018editionoftheMarTechBarometer–ResultsInternational’squarterlyreviewoftheglobalmarketingtechnologysector.Highlightsthisquarterinclude:•TheRIAdTechindexgained4

4、2%,thehighestquarterlyincreaseonrecord;drivenbyaresurgenceinAdTechM&A,ledbytheacquisitionofAppNexusbyAT&Tforareported$1.6bn(despiterumoursofanIPO),addinganothertelcointothecompetitivemixalongsideVerizonandSingTeltodethronethebigthree:Google,FacebookandAmazon•Lar

5、gesoftwareplayerscontinuedinvestingintheirMarTechandeCommercestacks;OracleacquiredGrapeshot(for$454m)toaddcontextualisationtoitsmeasurementcapabilities(afterbuyingMoatlastyear)andAdobeacquiredMagentofor$1.7bn,increasingtheattractivenessofindependenteCommerceplat

6、formsShopify(whichhelpeddrivetheRIMarTechindexup75%overthelast12months)andBigCommerce(whichraised$64mthisquarter)•ThisMarTechandeCommerceM&Aactivityhasdriventhedemandforcomplementaryimplementationandtech-enabledexecutionservices,suchase2y(digitalcommerceconsulta

7、ncy)whichwasacquiredthisquarterbyDimensionData(ResultsInternationalactedasexclusivefinancialadvisorstoe2y)•ThepressureanduncertaintysurroundingGDPRcausedsomeAdTechplayerstoexittheEU;Verve(US-basedlocation-basedmobilemarketing)shutdownitsEuropeanoperationsinApril

8、,andDrawbridge(US-basedcross-devicetargeting),havingshuttereditsEUAdTechdivisioninMarch,divesteditsadvertisingbusinesstoGimbalinMay,exitingtheAdTechspace.Nowimplement