2018年Q2全球软件市场展望（英文版）

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1、GlobalSoftwareMarketPerspectivesQ22018若出现排版错位，可加微信535600147，获取PDF版本ImportantdisclosuresappearatthebackofthisreportGPBullhoundLLPisauthorizedandregulatedbytheFinancialConductAuthorityGPBullhoundIncisamemberofFINRA若出现排版错位，可加微信535600147，获取PDF版本1KeySectorTakeaways432RecentSoftwareTransac

2、tionTrendsPublicMarketSaaSAnalysesSaaSCEOCommentary5KeySaaSMetrics6AppendixA:GPBullhoundSaaSIndex7AppendixB:SoftwarePublicCompsbyCategory8AppendixC:GPBullhoundSoftwareReportOverview,SoftwareCredentials&Team若出现排版错位，可加微信535600147，获取PDF版本GPBullhound’sViewsonCurrentTrendsinSoftware§Machi

3、nelearningandartificialintelligencearebeingincorporatedonawidescaleasawayforSaaSproductstodifferentiatethemselvesincrowdedmarkets–ChatbotsandvirtualassistantshavehadahugeimpactonCXoverthepastcoupleyears,creatingextremelypersonalizedexperiences,freeingupresourcesandcuttingcosts–Machin

4、elearningandArtificialIntelligenceAPIsarenowwidelyavailabletoSaaScompanies.Thosethatadoptit,oftenthroughthelargecloudproviders,areabletodifferentiatetheirproductthroughpredictivesalesefforts,personalizedsolutionsandautomateddatavisualization»SaaScompaniesstillneedtohavethespecialistM

5、L/AIhumantalentnecessarytomaximizetheimpactofthesefeatures§Itisearlydaysinatransformationalshiftindesktopcomputing;increasinglyorganizationswillmigrateawayfromrunninganOSonindividualdevicestoDesktopasaService(DaaS)–DaaSisacloudcomputingofferinginwhichathirdpartyhoststhebackendofavirt

6、ualdesktopinfrastructure(VDI)deployment–DaaSenhancessecurity,easesimplementationofamobileworkforce,providesdevicecostsavings,automatesdisasterrecoveryandallowmoreefficientuseofITresources–BusinessesareincreasinglyusingVDItodecreaseupfrontcosts,enhancesecurityandoptimizeITresourcesfor

7、efficiencyandcostbenefits§Enterprisesoftwarecompaniesfocusedononedepartmentareaggressivelyexpandingintoadjacentdepartments–CompanieslikeServiceNow,focusedonITSM,andWorkday,HR/HCMprovider,areaggressivelyexpandingintootherenterprisedepartments-ServiceNowintoHRandWorkdayintoFinancialMan

8、agement–Comp