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1、541151JOMXXX10.1177/0149206314541151JournalofManagement/MonthXXXXLivingstonetal./AccentsandChoiceresearch-article2014JournalofManagementVol.43No.3,March2017804–833DOI:10.1177/0149206314541151©TheAuthor(s)2014Reprintsandpermissions:sagepub.com/journalsPer
2、missions.navNotWhatYouExpectedtoHear:AccentedMessagesandTheirEffectonChoiceBethA.LivingstonCornellUniversityPaulineSchilpzandOregonStateUniversityAmirErezUniversityofFloridaInthisarticleweaddresstheincreasinglyimportantyetunderstudiedphenomenonofnonnativ
3、eaccentednessondecisionmaking.Inthreeexperimentalstudies,weinvestigatedwhethermes-sagesaboutacompanydeliveredinnonstandard-American-accentedspeechinfluencedchoice.InStudy1,wefoundthatindividualsweremorelikelytochooseacompanyoraproductwhenamessagewasreadi
4、nastandardAmericanEnglishaccentthanwhenthemessagewasdeliv-eredwithaMandarinChineseoraFrenchaccent.InStudy2,wefoundthatexpectationsregardingcompanymessagesareviolatedwhenspeakershaveaccentsandthat,inturn,expec-tationviolationsmediatedtherelationshipbetwee
5、naccentandchoice.InStudy3,wereplicatedthefindingsoftheeffectofaccentonchoiceusingIndianandBritishaccents.Wealsohypoth-esizedandfoundsupportforaconditionalindirecteffectsmodelsuchthatimplicitpro-Ameri-canbiasmoderatedtheindirectrelationshipbetweenaccentan
6、dchoiceasmediatedbyexpectationviolations.Theoreticalandpracticalimplicationsofthistopicofstudyaredis-cussed.Keywords:accents;decisionmaking;choice;bias;expectationviolationYouseethiscreaturewithherkerbstoneEnglish:theEnglishthatwillkeepherintheguttertoth
7、eendofherdays.—GeorgeBernardShaw(1916)Acknowledgement:ThisarticlewasacceptedundertheeditorshipofDeborahE.Rupp.Correspondingauthor:BethA.Livingston,CornellUniversity,166IvesHall,Ithaca,NY14853,USA.E-mail:BAL93@cornell.edu804Livingstonetal./AccentsandChoic
8、e805ThoughHenryHiggins,afictionalcharacterinShaw’splayPygmalion,articulatedthis“conventionalwisdom”nearlyacenturyago,hisbeliefabouttheimpressionsderivedfromaccentsmaybemorerelevanttodaythaneverbefore.Theimpactofaccentsmayb
