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1、www.hbr.orgCASESTUDYANDCOMMENTARYHasGinogonetooWhentheCEO’sfar,andshouldCarolyntrytostopPersonalCrusadehim?DrivesDecisionsTheexpertsrespond.byRandleD.Raggio•ReprintR1006LTheCEOwantstofocushisCSReffortsonfindingacureforhisdaughter’sdisease.Isheactinginthecompany’sbestinterests?CASESTUDYWhe
2、ntheCEO’sPersonalCrusadeDrivesDecisionsbyRandleD.RaggioTheseniorleadersofDMBicycleCompanyfiled“Bingo!”Ginosaid.“Moreandmorepeopleintotheconferenceroom,theirhandsfullofcof-arebikingtowork,andthat’sgoodnewsforus.”feecontainers,BlackBerrys,andtheagendaforGinohadcreatedDMBC,nowapubliccom-thatm
3、orning’smeeting.Withtheendofthefis-pany,outofhispassionfortheoutdoorsandhiscalyearinsight,theCEO,GinoDuncan,wantedeyeforuniquebicycledesigns.Thecompany’stodiscusssalesprojectionsforFY11.1,500employeesallworkedatitsheadquarters“Goodmorning,everyone,”hesaid.“ThanksandfactoryinGreensboro.Theb
4、ikeswerecalledforcominginearly.Iknowy’allcan’twaitto“Greenies,”asatributetotheirhometown.breakdownthebudget,butbeforewegetEveryoneintheroomknewthatorderswerestarted,doyounoticeanythingunusualout-cominginatarecordrate.Carolynrelishedtheside?”Hegesturedatthewindowbehindhim.thoughtoffinallybe
5、ingabletostaffupforin-CarolynBridges,DMBC’sHRdirector,peeredcreasedproduction.Shehopedthatthestrongdownonwhatlookedfromthe10thfloorlikeasalesgrowthmeantthecompanycouldrein-processionofshinybeetlesscuttlingdownthestatethebonuspoolthathadbeendiscontin-BicentennialGreenway.Theywereactuallybik
6、-uedwhenthefinancialcrisisstruck.Butherex-erswearinghelmetsthatreflectedthebrightcitementwasshort-lived.NorthCarolinasunlight.“LotsofcyclistsoutGino’sfacegrewserious.“Asmostofyouthismorning,”shesaid.Carolynhadriddentheknow,”hesaid,hisemotionnearlyovercomingGreenwaymanytimessinceshejoinedthe
7、him,“abouteightmonthsagomynine-year-oldcompany,butshecouldn’tremembereversee-daughter,Nicole,wasdiagnosedwithBatteningsomuchtraffic.disease.”OPYRIGHT©2010HARVARDBUSINESSSCHOOLPUBLISHINGCORPORATION.ALLRIGHTSRESERVED.CHBR’scases,whicharefictional,presentcommonmanagerial
