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1、StrategicManagementJournalStrat.Mgmt.J.,29:2746(2008)Publishedonline14September2007inWileyInterScience(www.interscience.wiley.com)DOI:10.1002/smj.646Received15April2003;Finalrevisionreceived24July2007PROCEDURALFAIRNESSANDINTERFIRMCOOPERATIONINSTRATEGICALLIANCESYADONGLUO*Sc
2、hoolofBusinessAdministration,UniversityofMiami,CoralGables,Florida,U.S.A.Thisstudyappliesthejusticetheorytoaddressinterpartnercooperationinstrategicalliances.Itemphasizeshowproceduralfairnessasperceivedbyboundaryspannersinthesealliancesinfluencescooperationoutcomes.Wetheori
3、zethatproceduralfairnessimprovescooperationresultsthroughenhancingrelationalvalueandcurtailingrelationalriskinanenvironmentcharacterizedbybotheconomicandsocialexchange.Ourpathanalysissuggeststhatproceduralfairnesshasadirecteffectonoperationaloutcome,butanindirecteffectonfin
4、ancialoutcomeviaincreasedtrustdrivenbyfairness.Proceduralfairnesscontributesmoretoperformanceoutcomeswhenstrategicalliancesareequityjointventuresthaniftheyarecontractualagreements.Theoreticalandmanagerialimplicationsarisingfromthefindingsarehighlighted.Copyright2007JohnWil
5、ey&Sons,Ltd.INTRODUCTION2002).Becausealliancepartiesdonothaveade-quateinformationregardingthetrustworthinessofJustice(fairness)isafoundationforalltypesotherpartiesnortheassuranceregardingthefinalofeconomictransactions,especiallyforstrategicgainsfromwhichtheyshare,theywillre
6、fertopro-alliancesthatfaceavarietyofinternalandexternalceduraljusticetodecidetheextenttowhichtheyuncertainties.Proceduraljustice,whichconcernscommittojointactivities.Becausealliancepayofftheextenttowhichthedynamicsofthedecisionisverydifficulttopredictgivenrelationalriskspro
7、cessarejudgedtobefair(LindandTyler,anduncertainties(DasandTeng,1998;Parkhe,1988)andthewaysinwhichthedecision-making1993;ReuerandKoza,2000),proceduraljusticeprocessinfluencesthequalityofexchangerela-canserveasoneofthecornerstonesthatfostertionships(Greenberg,1986),isparticul
8、arlyinstru-interfirmcooperationonthelong-termbasis.mentalinguidingalliancepartiesbehaviora