new product development strategy

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1、549251JOMXXX10.1177/0149206314549251JournalofManagementKiss,Barr/NewVenturePerformanceresearch-article2014JournalofManagementVol.43No.4,April20171185–1210DOI:10.1177/0149206314549251©TheAuthor(s)2014Reprintsandpermissions:sagepub.com/journalsPermissions.navNewProductDevel

2、opmentStrategyImplementationDurationandNewVenturePerformance:AContingency-BasedPerspectiveAndreeaN.KissIowaStateUniversityPamelaS.BarrGeorgiaStateUniversityWeadoptaninformationacquisitionandlearningperspectivetoexploretherelationshipbetweennewproductdevelopment(NPD)strate

3、gyimplementationdurationandnewventureperformance.WesuggestthattherelationshipbetweenNPDstrategyimplementationdurationandnewventureperformanceiscontingentonthelevelofenvironmentalturbulenceasreflectedinanindustry’sgrowthlevelandfirminformation-processingcapabilitiesasrefle

4、ctedinthelevelofcentralizationoftopmanagementteam(TMT)mentalmodels.LongerNPDstrategyimplementationdurationsareappropriateinstable,low-growthindustryenvironmentsorwhenfirmsarerunbyTMTswhoexhibithighmentalmodelcentralization.Meanwhile,shorterNPDstrategyimplementationdura-ti

5、onsarecalledforinturbulent,high-growthindustryenvironmentsorwhenfirmsarerunbyTMTswhoexhibitlowlevelsofmentalmodelcentralization.WealsosuggestthatlevelofindustrygrowthandTMTmentalmodelcentralizationjointlyinfluencetherelationshipbetweenNPDstrategyimplementationdurationandn

6、ewventureperformanceandthatthisrelationshipisstron-gestforlow-growthindustriesandhighlevelsofTMTmentalmodelcentralization.Testsper-formedonasampleof94newventuresfoundedbetween1996and2006andcompetingintechnologyintensiveindustriesconfirmourhypotheses.Weoffertheoreticalimpl

7、icationsforresearchonnewventureperformanceandonfirmcompetitivestrategyimplementation.Keywords:informationprocessing;mentalmodels;newventureperformance;newproductdevelopment;strategyimplementationAcknowledgments:ThisarticlewasacceptedundertheeditorshipofDeborahE.Rupp.Wetha

8、nktheeditorStevenC.Michaelandtwoanonymousreviewersforthedevelopmentalfeedbackprovided.WethankPol