欢迎来到天天文库
浏览记录
ID:39903700
大小:3.55 MB
页数:370页
时间:2019-07-14
《Product Development》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、ContentsPrefaceixPartIIntroduction.................................................11Keystonewproductsuccessandfailure.........................31.1Foodproducts–thebasisofinnovation.....................31.2Measuresofproductsuccessandfailure.....................101.3Keyfactorsinprod
2、uctsuccess...............................161.4Productdevelopmentprocess:thebasisforsuccess..........201.5Managingforproductsuccess...............................261.6Relatingtoconsumersandmarkets:thekeytoproductsuccess..............................................311.7Knowledgeofs
3、ociety,industryandtechnology..............321.8Productdevelopmentmanagementinthefoodindustry......361.9Basisandstructureofthebook..............................371.10References...................................................38PartIIKeyrequirementsforsuccessfulproductdevelopment4
4、32Developinganinnovationstrategy................................452.1Possibilitiesforinnovation...................................462.2Incorporatinginnovationintothebusinessstrategy..........592.3Buildinguptheinnovationstrategy..........................642.4Gettingtheinnovationstr
5、ategyright.........................692.5Focusingtheproductdevelopmentprogramme..............782.6Developingtheproductdevelopmentstrategy...............85viContents2.7Planningtheproductdevelopmentprogramme..............912.8References................................................
6、...933Theproductdevelopmentprocess................................953.1Productstrategy.............................................963.2Productdesignandprocessdevelopment....................1113.3Productcommercialisation...................................1183.4Productlaunchandeval
7、uation...............................1233.5Serviceinproductdevelopment.............................1303.6Whereistheproductdevelopmentprocessgoing?..........1443.7References...................................................1464Theknowledgebaseforproductdevelopment.................
8、..1494.1Technology,knowledgeandth
此文档下载收益归作者所有