英语本科毕业论文-从原创广告分析中美文化差异

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1、本科毕业论文从原创广告分析中美文化差异学生姓名：学生学号：4院（系）：外国语学院年级专业：2003级英语本科2班指导教师：二〇〇七年五月AnalysisofDifferencesBetweenChineseandAmericanCultureBasedonOriginalAdvertisementLuoFangUndertheSupervisionofJiangTainingSchoolofForeignLanguagesandCulturesPanzhihuaUniversityMay2007攀枝花学院本科毕业论文Abstract攀枝花学院本科毕业论

2、文ContentsContentsAbstract………………………………………………………………………………IKeyWords……………………………………………………………………………I摘要......…………………………………………………………………………......Ⅱ关键词..…………………………………………………………………………......ⅡIntroduction…………………………………………………………………………..1Ⅰ.BriefIntroductionofAdvertising…………………………………………………2A.TheCo

3、nceptofAdvertising…………….....................…………………………2B.TheHistoryofAdvertising……...........................……………………………...3C.TheImportantFunctionofAdvertisinginAcross-Cultures……………………41.AnImportantCarrierintheCulturalTransmission…............………………42.AdaptationtotheTendencyofEc

4、onomicGlobalization……….……………5Ⅱ.AnalysisofChineseandAmericanCulturalInfiltrationfromOriginalAdvertisement….........…………………………………………..……………………6A.InfluencesofChineseandAmericanLanguagesonAdvertising….………...…61.LanguageDifferences……………………………………………..…............62.Slogan………………………………

5、…………………………………………7B.InfluencesofSocialCustoms……………………………..............……………8C.IndividualValuesoftheTwoPeoples….………..........………………………9Ⅲ.WaystoHarmonizeandDeveloptheAdvertisinginAcross-CultureTransmission………………………………………………………………………..11A.CulturalInnovation…...................………………

6、……………………………11B.OvercomingFixedModesofThinking…………………………………..…12C.RationalConsiderationoftheNationalCultureandForeignCultures………12Conclusion……………………………………………………………………………13Acknowledgements…………………………………………………………………14Bibliography…………………………………………………………………………15攀枝花学院本科毕业论文Abstract攀枝花学院

7、本科毕业论文AbstractAbstractAdvertisingistheculturalphenomenonthatincludessocialformsanditisapictureofsocialprogress.Addddvertisinggivestheaudiencevisualappreciationsothatitalsoinfluencespeople’swayofthinkingorcontrolstheirbehavior.Advertisingtransmissionisexpandingtheresultofciviliza

8、tionandchangingtheculturalstructureamongdiffere