从原创广告分析中美文化差异毕业论文

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1、从原创广告分析中美文化差异毕业论文ContentsAbstract………………………………………………………………………………IKeyWords……………………………………………………………………………I摘要......…………………………………………………………………………......Ⅱ关键词..…………………………………………………………………………......ⅡIntroduction…………………………………………………………………………..1Ⅰ.BriefIntroductionofAd

2、vertising…………………………………………………2A.TheConceptofAdvertising…………….....................…………………………2B.TheHistoryofAdvertising……...........................……………………………...3C.TheImportantFunctionofAdvertisinginAcross-Cultures……………………41.AnImportantCarrierintheCultu

3、ralTransmission…............………………42.AdaptationtotheTendencyofEconomicGlobalization……….……………5Ⅱ.AnalysisofChineseandAmericanCulturalInfiltrationfromOriginalAdvertisement….........…………………………………………..……………………6A.InfluencesofChineseandAmericanLanguagesonAdv

4、ertising….………...…61.LanguageDifferences……………………………………………..…............62.Slogan…………………………………………………………………………7B.InfluencesofSocialCustoms……………………………..............……………8C.IndividualValuesoftheTwoPeoples….………..........………………………9Ⅲ.WaystoHarmonizeandDevelo

5、ptheAdvertisinginAcross-CultureTransmission………………………………………………………………………..11A.CulturalInnovation…...................……………………………………………11B.OvercomingFixedModesofThinking…………………………………..…12C.RationalConsiderationoftheNationalCultureandForeignCultures………12Co

6、nclusion……………………………………………………………………………13Acknowledgements…………………………………………………………………14Bibliography…………………………………………………………………………151攀枝花学院本科毕业论文Abstract1攀枝花学院本科毕业论文AbstractAbstractAdvertisingistheculturalphenomenonthatincludessocialformsanditisapictureofsocia

7、lprogress.Addddvertisinggivestheaudiencevisualappreciationsothatitalsoinfluencespeople’swayofthinkingorcontrolstheirbehavior.Advertisingtransmissionisexpandingtheresultofcivilizationandchangingtheculturalstructureamongdifferentnations.Asaformofcultura

8、ltransmission,advertisingbringsimportantinfluenceonculturalinfiltration.ThisthesismainlyfocusesonthedifferencesbetweenChineseandAmericanculturefromoriginaladvertisements.Therearethreemajordifferences.Firstly,ChineseandAmericanlanguagesareparts