选修九unit5导学案

《选修九unit5导学案》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、选修九Unit5Insideadverting导学案高三英语备课组2014-8-26SectionⅠWarmingUp&Reading预习全程设计I.课文大意理解1.Whichkindofadvertisementsturnsusintowalkingadvertisements?A.Thekindintrainstations.B.ThekindontheInternet.C.Thekindonourcasualgarments.D.Thekindinmagazinesandnewspapers.2

2、.Whichgroupdoesmakingcomputergameadsappealto?A.Adults.B.Adolescentboys.C.YoungwomenD.Alltheabove.3.Whichkindofadvertscangiveyoumoredetail?informsb.that通知某人某事informsb.ofsth.通知某人某事informsb.what/where/when/howtodo通知某人……keepsb.informedof/aboutsth.使某人随时知道某事的

3、（最新）情况informedadj.有知识的；明智的；获得信息的well-informedadj.消息灵通的informationn.[U]消息；资料A.TVB.Magazine.C.Newspaper.D.BandC.4.Whatdotheadvertisersconsider?A.Theexpense.B.Targetaudience.C.Mediaappreciatefortheproduct.D.Alltheabove.5.Whydoesthegovernmentpayalotofmoneyf

4、orsomeads?A.Tochangeouropinionovertime.B.FormoneyC.ForsellingtheproductD.NoanswerinthetextII.根据课文改错1.Evensomeofthecasualgarmentswithbrandnamesattachedtothemturnustowalkingadvertisements.2.Withsomanymessagesfromadvertisersfilledourdailylives,itisimportan

5、ttounderstandhowadvertisementswork.3.Thenwecanavoidtobecontrolledbythem.4.Theirmoneywouldbewastedifthemessagedidn’treachitstargetaudience,inotherwordthepeopletheadvertisementintendstopersuade.5.However,itwouldbenousetoadvertiseproductsonradioiftheadreli

6、esonvisualeffects.onthebasisof以……为基础basevt.依据base…on…基于……III.根据课文内容填空。Wecanmeetmanyadvertisementsinourdailylife.Anadvertisementisamessageoranannouncementthat_______orinfluencespeople.Advertisersmustpayfortheirads,sothemessagemustteachthe_______audience,

7、ortheirmoneywouldbewasted.Sotheymustdosomeresearchtomaketheproduct_______theaudience’slives.Identifyingtheirtargetisnotenough,theyshouldtrytheirbesttoappealtotheirtarget.Forexample,theenvironmentalprotectionadvertisementappealstotheaudience’s_____orthei

8、rdesiretobe________citizens.Atthesametime,advertisersmustalsoplacetheiradsintherightmedium,suchasTV,newspapers,magazines.Todothis,theyalsoneedtospendmoney.Theyhavetobeabig_______withabig_________toaffordtheads.Inadditiontoworryin