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1、AnalyzingtheMarketingEnvironmentMadebyGrouptwoContentsMicroenvironmentMacroenvironmentWhatisMarketingEnvironment?Theactorsandforcesoutsidemarketingthataffectmarketingmanagement’sabilitytobuildandmaintainsuccessfulrelationshipswithtargetcustomers.MicroenvironmentMacroenvironm
2、entMarketingEnvironmentMicroenvironmentThecompanySuppliersMarketingintermediariesCustomermarketsCompetitorsPublicsNewStudyHelpsGroceryMarketersTackleSocialMediaAmongthetopicsencompassedbythefive-partCCRRCstudy:1.Part1:AssessingtheSocialNetworkingLandscape2.Part2:Identifyingt
3、heAllureofSocialNetworking:Traits,BehaviorsandMotivators3.Part3:SocialNetworkingPersonas:ALookatConsumerandShopperMind-Sets4.Part4:TheValueofSocialNetworkingforBrandsandRetailers5.Part5:TheEffectivenessofProfessionalSocialNetworkingMacroenvironmentDemographicEconomicNatureTe
4、chnologicalPoliticalCulturalDemographicAccordingtoWal-Mart,thereare3typesofshoppers:Price-ValueShoppers BrandAspirationalsPrice-SensitiveAffluentsEconomicWal-Mart'sLowPricesMeanBigProfitsInCrisisInthisNov.7,2007filephoto,acustomerleavesaWal-MartinMountainView,Calif.inthisNov
5、.7,2007filephoto.Wal-MartStoresInc.reporteda10percentincreaseinthird-quarterprofit,Thursday,Nov.13,2008,astheworld'slargestretailer'srenewedfocusonlowpricesisattractingfinanciallysqueezedshoppersaroundtheworld.(APPhoto/PaulSakuma,file)NatureInOctober2005,Walmartannounceditwo
6、uldimplementseveralenvironmentalmeasurestoincreaseenergyefficiency.TechnologicalOnApril23,2011,thecompanyannouncedthatitwastestingitsnew"WalmartToGo"homedeliverysystemwherecustomerswillbeabletoorderspecificitemsofferedontheirwebsitesuchasgroceries,toiletries,andhouseholdsupp
7、lies.PoliticalWalmartLiveBetterIndexWal-MarthasidentifiedfiveeverydayproductstoserveasnationwidetrendindicatorsforthelaunchoftheLiveBetterIndex.1.Compactfluorescentlightbulbs(CFLs)2.Organicmilk3.Concentrated/reduced-packagingliquidlaundrydetergents4.Extended-lifepaperproduct
8、s5.OrganicbabyfoodThankyou
