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1、AnalyzingtheMarketing EnvironmentThe3rdGroupConstitudeMicroenvironmentMacroenvironmentMicroenvironmentThecompanySupplierMarketingintermediariesCustomersCompetitionsPublicsMacroenvironmentDemographicforcesEconomicforcesNaturalforcesTechnologicalforcePoliticalforcesCulturalforcesMarketingintermedia
2、riesExampleSuningapplianceisChina's3c(homeappliance,computer,communication)homeapplianceretailchainenterpriseleader.ConclusionSuningBytheendof2011,suninginmainlandChinaopenedmorethan300citiesnearly1700chainstores.Salesin2011isexpectedtoscaleupto180billionyuan,thestaff170000people.Intheministryofc
3、ommerceofthenationalstatisticsbefore100chainenterprises,thetop3armour.SuningconclusionSuningofdevelopment,fordomesticelectricalappliancesenterpriseprovidesgreatersalesplatform.图标来源：中国财经网CompetitionsExampleGomeisChina'sachaintypeelectricalappliancessaleenterprise,isalsoChina'slargesthomeappliancer
4、etailchainenterprises.ConclusionGomeGomeinitsdevelopmentprocess,continuouslythroughtheacquisition,andothermeanstorapidexpansionstorenetworkscale,expanditsmarketshare.BytheendofNovember2009,gome,yongle,largeandmedium-sizedthreebrandindomesticaltogetherhas1114stores,shopisstillthelargestnumberofhom
5、eappliancechainenterprises.GomeconclusionThecompetition,betweenGomeandsuning,makestheirconstantinnovationandcontinuousdevelopment.DemographicforcesChangesintheworlddemographicenvironmenthavemajorimplicationsforbusiness.Nowadaysparentswithonlychildrenathome,creatinghugemarketopportunitiesforchildr
6、en’seducationalproducts.By2024anestimated58percentofthechinesepopulationwillbeoverage40ConclusionTheresultisanagingsocietythatwillneedtobemoreself-reliant,whichinturnwillcausealargegrowthinservicemarketssuchassenioreducation,leisureclubs,andnursinghomes.Economicforces数据来源：中国商务部官网ConclusionChina's
7、economicgrowthforChina'senterprisemarketingactivitiestobuildthesolidfoundation.Naturalforces图片来源：国家统计局ConclusionChinaisavastland,richforChineseenterprisestoprovidetheadvantageousnaturalenvironment.Technologicalforceele
