中国光大银行战略管理

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1、辽宁大学新华国际商学院StrategyManagement-----------ChinaEverbrightBank任课教师：班级：学号：中文名：EnglishName：14TableofContentsTableofContents...........................................................................2Abstract..........................................................................................3Introdu

2、ction.....................................................................................3Corporateandmanagementstructure............................................4Financialanalyse............................................................................8CompetitiveadvantageofChinaEverbrightBan

3、k.........................10Developmentstrategy...................................................................10Conclusion....................................................................................12ReferenceList...........................................................................

4、...1314AbstractThisessayisgoingtointroducethefinancialsituationandstrategyoftheChinaEverbrightBank.Thatarticlewillmajorinstudyingthedevelopmentstrategyofthebankthroughthefinancialinformationofthefinancialstatementin2010,2011and2012.Iwillanalyzethistopicinfourparts.Firstofall,itwouldintroducethebasic

5、company’sinformationandachievementofChinaEverbrightBank.Secondly,Iwilldescribethecorporateandmanagementstructureofthebank.Thethirdpartisthatitwouldanalyzethebank’sfinancialpositionthroughusingthefinancialdataofthefinancialstatements.Andfinallyitwouldtalkaboutthecompetitiveadvantagesofthebankinthefin

6、ancialmarketandanalyzeitsstrategyindifferentfields.KeywordsChinaEverbrightBank;Corporatestructure;Financialanalyse;IPO;Competitiveadvantages;StrategyIntroductionChinaEverbrightBankwasfoundedinAugustin1992andithasbeencompletedshareholdingsystemreforminJanuaryin1997,whichbecomesthefirstnationaljoint-s

7、tockcommercialbankwithbothstate-ownedholdingandinternationalfinancialorganizationparticipationinChina.Nowadaysithasmorethan600branchescoveringsixtyeconomiccentercitiesoftwenty-fivedifferentprovincesin