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1、ChapterThreeEnquiryLearningObjective:ØTomasterthewritingmethodsofanenquiry;ØToidentifythetypesofenquiries;ØTograspthedefinitionofenquiryandusefulexpressions.SectionOneBriefIntroductionInforeigntrade,enquiriesareusuallymadebybuyerswithoutengagementtogetinformationaboutthegoodsto
2、beordered,suchasprice,catalogue,deliverydateandotherterms.Enquiriesmaybeeitherdispatchedbymail,cable,telexandfaxorhandedtothesuppliesthroughpersonalcontact.Whenmakinganenquiry,abuyerusuallybeginswithaquestionorquestionshewantstoask.Thereaderthenknowsatoncewhattheenquiryisabout.
3、Generallyspeaking,weshouldkeepourenquiryshortandtothepoint;saywhatneedstobesaidandthenstop.Forinstance,ifyouareanenquirer,youshouldstateclearlyinyourenquiriestoforeignsuppliersyourexactrequirements,inclusiveofprices,discounts,termsofpaymentandthelengthoftimerequiredfordelivery.
4、Thereisnoneedforlong,over-politephrasesandstilllessforhumbleness.Nowadays,manyfirmsevenuseaprintedenquiryforminsteadofaletter.Anenquirymustbeacknowledgedintermsthatestablishgoodwillifanimmediatesaleisnotpossible.Ifitisfromanoldcustomer,sayhowmuchyouappreciateit;ifitisfromanewcu
5、stomer,sayyouaregladtoreceiveitanexpressthehopeofkeepingupfriendlybusinessrelationship.Furthermore,enquiriesshouldbeaddressedtothecompanybecause,inthisway,yourletterwillreceivequickattention.Ifyouaddresstheenquiriestoanindividual,yourlettermayhavetowaitwhileheisaway.Oryoumaymak
6、eamistakeandaddressittothewrongindividual,andthiswillalsomeandelay.Tosumup,enquiriesshouldbebrief,specific,courteousandreasonable.Inreturn,theanswerstoenquiriesshouldbeprompt,courteousandhelpful.Incasethegoodsenquiredforarecurrentlyoutofstock,thesuppliershouldinformtheenquirerw
7、hentheywillbeavailableand,bytakingthisopportunity,introducesomeotherproductsassubstitutessoastocreateagoodimpression,whichhopefullywillresultinmorebusiness.SectionTwoWritingStepsOpening:Ifthisisthefirsttimetheenquirerasksforproductdetailsfromthereader,theformershouldstateclearl
8、ywhereheobtainedtherelevantinformationofthelatter.Afte
