食堂营销策划方案.docx

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1、食堂营销策划方案12020年4月19日文档仅供参考，不当之处，请联系改正。食堂营销策划方案学校：XXXXXXXXXXXXXXXX专业：XXXXXXXXXXX班级：XXXXXXXXXXXXXXXX姓名：XXXX学号：XX目录02020年4月19日文档仅供参考，不当之处，请联系改正。一、市场分析.............................................................................11、目标市场............................

2、.............................................................................12、市场定位.........................................................................................................1二、消费者行为分析...........................................................

3、......11、文化因素.........................................................................................................12、社会因素.........................................................................................................13、个人因素.....................

4、....................................................................................24、心理因素.........................................................................................................2三、竞争对手分析.....................................................

5、................21、快餐店.............................................................................................................22、校外的小吃.....................................................................................................2四、营销环境分析——SWTO分析.

6、........................................21、优12020年4月19日文档仅供参考，不当之处，请联系改正。势.................................................................................................................22、劣势..................................................................

7、...............................................33、机会.................................................................................................................34、威胁........................................................................................

8、.........................3五、营销策略.............................................................................31、产品方面..............................................................................