食堂营销策划方案

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1、食堂营销策划方案　　篇一：食堂营销策划方案　　食堂营销策划方案　　学校：XXXXXXXXXXXXXXXX　　专业：XXXXXXXXXXX　　班级：XXXXXXXXXXXXXXXX　　姓名：XXXX　　学号：XX　　目录　　一、市场分析.............................................................................1　　1、目标市场.........................................................................

2、................................1　　2、市场定位.........................................................................................................1　　二、消费者行为分析.................................................................11、文化因素..............................................

3、...........................................................1　　2、社会因素.........................................................................................................1　　3、个人因素..............................................................................................

4、...........2　　4、心理因素.........................................................................................................2　　三、竞争对手分析.....................................................................21、快餐店.................................................................

5、............................................2　　2、校外的小吃.....................................................................................................2　　四、营销环境分析——SWTO分析.........................................21、优势........................................................

6、.........................................................2　　2、劣势.................................................................................................................3　　3、机会............................................................................................

7、.....................3　　4、威胁.................................................................................................................3　　五、营销策略.............................................................................3　　1、产品方面........................................

8、.................................................................3