食堂营销策划方案

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1、食堂营销策划方案学校：XXXXXXXXXXXXXXXX专业：XXXXXXXXXXX班级：XXXXXXXXXXXXXXXX姓名：XXXX学号：XX目录一、市场分析.............................................................................11、目标市场.........................................................................................................12、市场定位.............

2、............................................................................................1二、消费者行为分析.................................................................11、文化因素.........................................................................................................12、社会因素...

3、......................................................................................................13、个人因素.........................................................................................................24、心理因素....................................................................

4、.....................................2三、竞争对手分析.....................................................................21、快餐店.............................................................................................................22、校外的小吃...................................................

5、..................................................2四、营销环境分析——SWTO分析.........................................21、优势.................................................................................................................22、劣势..........................................................

6、.......................................................33、机会.................................................................................................................34、威胁...............................................................................................................

7、..3五、营销策略.............................................................................31、产品方面.........................................................................................................32、价格方面.............................................................